The Alpha and Beta methodology is a behavioral model as well as a value analysis model. In short the Alpha and Beta model tells us what behavior has value. It makes the distinction between male behavior and female behavior as value is different for the male and female just as attraction is different for the male and female.
The female is evolutionarily programmed to be attracted to the male gender archetype called alpha. The male is evolutionarily programmed to be attracted to the female gender archetype called beta. These distinctions are at the core of the Alpha and Beta model.
The model also explains what behavior is unattractive in males and females. The behavior that is unattractive is that which models the opposite sex’s gender archetype. In other words, beta (i.e. feminine) behavior is unattractive for the male and alpha (i.e. masculine) behavior is unattractive for the female.
The Alpha and Beta model aids males and females in finding high value sexual & love partners. It states that the male should select a beta female and avoid alpha females. It also states that the female should select an alpha male and avoid beta males.