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Alpha Male Course: Phoenix

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15 Dec

Alpha Male Course: Phoenix

December 15 @ 8:00 am - December 16 @ 5:00 pm
$1,999

PREFACE:

This book arose to address the need to sexualize interactions with women early on in order to not land in the friend zone. You see, for my entire life I have been a social guy that was easily able to open women, build attraction and start what I thought was a relationship with them which included many dates with the hope of getting lucky eventually. I was a natural when it came to the initial phases of pickup game including opening, attraction building and transitioning to dating. The issue came with the fact that I was not getting laid. You see, I did not know that it was up to the male to lead the interaction towards sex. I had the woman on a pedestal and assumed that I would offend her to escalate physically with her. As such, the would-be relationship would be moving towards sex but never really got there. When I did have sex, it was because the woman initiated and took the lead. It was like I missed out on the dating dynamics class that everyone else had.

It was only until I met my friends James (TantraLogic), Taimoor, and Omer that I began asking questions and getting advice. For as many girlfriends I had, I just wasn’t sexually experienced. They introduced me to a concept called the same night lay, which refers to the male and female having sex the same day that they meet eachother. The SNL was the answer to my problems since it was an ideal that should be strived towards in all interractions with women. The male should not be trying to make platonic friends with women, but should be sexualizing the interactions early and often. It is healthy and desired by the female whom wants sex just as much if not more than the male. Instead of ending up in the friend zone, go for the same night lay and pull the girl. She will respect you more for it and allow the tension to exist.

The same night lay is a concept that serves as an ideal in dating dynamics where sex happens early for the male and spontaneously for the female, allowing both to fulfill their greatest fantasies.

This book and the course is truly my life’s work, and I hope that you find it as transformative as it has been for myself and countless others.

Michael Herlache MBA
Doctor of Business Administration Candidate 2025
Founder of Alpha University
mike.herlache@universityalpha.com
SAME NIGHT LAY SYSTEM

In order to get to the same night lay, or sex the same day of meeting the girl, it is important for the male to understand dating dynamics, in particular human development and game (strategy for dating dynamics). Human development provides for the foundation and background to attraction and dating behavior. You will notice that the human development model flows from top to bottom from the earliest, gender (DNA), to the latest, appearance, or the most intrinsic to the most extrinsic:

The second part of the book covers dating dynamics and the strategy for dating dynamics is known as game. Game is the strategy in dating dynamics to getting the same night lay. We use the game model to explain dating behavior leading up to relationship as well as dating behavior after the relationship begins, called pickup game and love game respectively:

We then break game down to its two components; pickup game and love game. The pickup game model is as follows:

After the same night lay, there is a transition that occurs from pickup game to love game coinciding with a relationship. The love game model is as follows:

The same night lay serves as the ideal in romantic/sexual behavior since it serves the male fantasy of immediate sex as well as the female fantasy of spontaneous sex and is the key to beginning a dating relationship.

 

I. DATING DYNAMICS: HUMAN DEVELOPMENT

In our politically correct society in the West, it is a common misconception that males and females have identical psychologies. This is false; males and females have gender-based preferences, decision-making, and behavior. This can be observed in the existence of masculinity and femininity and the gender archetypes of alpha and beta.
Chapter 1:
Human Development Model

In addition to gender, there is a flow to human development starting after the gender of the human is determined. Namely there is neurological development meaning the brain structure of either the male or female. From there we have the software of the brain that provides the map of how reality works which is the philosophy. After than, we have preferences and thought patterns within that map to get us where we want to go and obtain our goals which speaks to our psychology. After that, our thoughts drive our communication patterns and emotional expression which speaks to our personality. From our emotional expression we have the driver of our actions or behavior. Finally our behavior culminates in an outward appearance.

You can observe the flow of this model on the next page.

Human Development Model:

1. Gender (DNA)
2. Neurology (Hardware)
3. Emotionality (Themes/Values aka attraction switches)
4. Philosophy (Map or software)
5. Psychology (Patterns of thinking)
6. Personality (Patterns of communication)
7. Behavior (Patterns of actions)
8. Appearance (Actions translated to image)
Chapter 2:
Human Development Testing = Standards

As you can see, the human is much more than their physical appearance. There is a continuum of human development along these lines and some people are more developed and some less developed. As a hugh value male that has sex experienced as ubiquitous, we test women for their level of human development consistent with the human development model. This translates into a set of standards for the male that goes past mere appearances. Understand how her philosophy and psychology is going to drive her personality and behavior towards men in general and you specifically. Qualify her with this model and do it with all women to see if she is on your level. If not, then you can find a girl that is a better fit, just have sex with her, but she is not relationship material and is relatively low value since she is an underdeveloped human being.

By viewing the pickup as a human development test, we take our power back from the women. We don’t have to qualify to them, they have to qualify to us in order to get our continued attention.

Is she beta or alpha? Along what aspects of human development (philosophy, psychology, personality, or behavior)?

If she is alpha, she is not love material. If she is beta, then she is love material.

Chapter 3:
Human Development is Different for the Male & Female

As you will see with archetypes in a few chapters, human development is different for the male and female. Male human development is towards masculinity and female human development is towards femininity. However, there is an underlying universal model of human development which has been already discussed. This universal model can be applied to the male & female but within the paradigm of alpha & beta, the archetypes for the male & female. Human development is the logical approach to the attractiveness of a human being in general. Archetypes is the emotional approach to the attractiveness of a male or female.
Chapter 4:
Human Experience

The human experience is often thought by men to be:

1. Think
2. Speech
3. Action

There is a fourth aspect to the human experience that men are not socialized to acknowledge and that is feeling. The proper human experience model looks like the following:

1. Feel (Emotional brain)
2. Think (Thinking brain)
3. Speech (Personality)
4. Action (Behavior)

When we speak of feel, we are talking about positive emotionality and not negative emotionality. Positive emotionality means things like pleasure, euphoria, happiness, excitement, attraction, passion, lust, and love. It’s important for men to be able to identify the different aspects of positive emotionality (feelings) and be able to think, talk, and act on them.

1. Gender (DNA)

Chapter 5:
The Genders

With humans, there are two genders, male and female. There is no in between or scale. There are differences between the male and female in terms of neurology, psychology, personality, behavior and appearance. We are talking an entirely different physical structure of the brain that drives the other differences.

There is however a scale as it relates to the ideal male and ideal female. Ideals having to do with the archetypal phenomena, namely masculinity for the male and femininity for the female, and this exists on a scale. The scale is actually present in the physical structure of the male brain and female brain.

Masculinity is the gender archetype for the male, which also known as alpha, and femininity is the gender archetype for the female, which also known as beta. Thus a crucial distinction regarding the genders is formed, the distinction between alpha (masculinity) and beta (femininity). This distinction forms the basis for gendered philosophy, psychology, personality, behavior and appearance.

2. NEUROLOGY

Male and female brains are different and these differences emerged from evolution as some traits were more beneficial for the different genders culminating in masculinity and femininity.

 

Chapter 6:
Male Neurology vs. Female Neurology

The human brain developed in three distinct phases. Each phase corresponds to a physical component of our brain and produces different drives which influences how we experience our mind:

1. Physical brain – Most inward at the top of our spine – Regulates physical processes continuously at work in our bodies like breathing. “Body”
2. Emotional brain – On top of the physical brain – Responsible for emotional responses. “Heart”
3. Thinking brain – On top of the emotional brain – Responsible for consciousness and reasoning. “Mind”
The more interior the brain, the more it takes precedence regarding the needs the brain is meant to address. Our brains are created by our genes and our genes primary drives is replication and so our brains are towards the ends of reproduction.
Even past the basic structure of the brain, men’s brains are wired differently from women’s brains. The male evolved to conquer challenges in nature related to food, shelter, water, clothing, and the propagation of the species. The female evolved to ensure the propagation of the family and offspring. As such, the female brain is much more in tune with the emotionality of phenoma and relationship. To her value is emotional tension that is created as this will lead to love and relationship for her ensuring her survival and the survival of her offspring. The goal is thus to create emotional tension with the female and to lead this to the same night lay and eventual relationship. Emotional tension is attraction and the precursor to love.
Women are attracted to men with social status because they are programmed to believe that these men give them the sort of feelings that they want. Feelings being emotional tension. Emotional tension being related to love and the creation of a family and propagation of offspring.
The hardware in women’s brains is attracted to certain archetypal male traits associated with masculinity. This masculinity can also be referred to as alpha. So the overall archetypal male that is attractive to the neurological structure of her brain is alpha. This attraction is not a choice, but automatic. In order to escalate physically with her, we are going to call upon the attraction built into her brain by demonstrating alpha traits, allowing this to build tension, and then not breaking the tension but leading this towards sex.

Chapter 7:
The Attraction Button

Within the female brain, there is an attraction button that when pushed causes her to experience the positive emotions of attraction which then take over her body and move her towards you. In order to push the button, demonstrate the male archetype, alpha. Beta releases the button and thus kills emotional tension (attraction). Since a woman has an attraction button that she cannot control, the male with this knowledge is in control as he can push it whenever he wants and do with her whatever he wants, whenever he wants to do it. Male is the cause, female is the effect.

 

Chapter 8:
Attraction is Emotional, Not Logical

The parts of the brain that are responsible for attraction are related to emotion and not logic. This has an important impact on game and our same night lay goal. We are not trying to engage her logically, but rather via calling upon her emotions via modeling the male archetype and ideally being it and leading the interaction towards physicality immediately by assuming attraction.
Chapter 9:
Nice Kills Emotional Tension (Attraction)

Contrary to what our mothers told us and what society tells us, nice simply does not work with women. To an attractive women, a man is just a number within a marketplace of men always available to her that she looks at as the same since she is approached all the time. She differentiates them based upon how she feels with them primarily, and her feeling is called emotional tension (attraction). The problem with nice is that the male does not know but she is auditioning him for the role he is going to play with her, the director of attraction whom he either qualifies or disqualifies for. She is continuously evaluating him for this role as to whether or not he can act in an environment of uncertainty and tension in a cool, calm, and even arrogant way. That is he above all challenges in nature and manmade. This is the algorithm that is continuously running in her brain and the attraction mechanism is her signal as to whether you qualify or not. The emotional part of her brain associated with the desire to produce healthy and sustainable offspring sees this as attractive and floods her with the emotional tension experienced as attraction. The male most often has no idea that he is being evaluated for this role from the very time he interacts with her. She is categorizing him as either a friend or dangerous bad boy sexual interest. Instead of demonstrating that he can act in a context of uncertainty where other men would crack, the male acts nice in order to diffuse the built in emotional tension between the sexes. In doing so, he kills attraction between her to him. All he had to do was stoke the emotional tension by being cocky and teasing and continue to vibe on that until he can isolate and escalate physically with her and voila, they are having sex and then they are in a relationship. In short, nice is the enemy of attraction. She doesn’t know she is alpha testing since this is the emotional part of her brain that happens automatically rather than being a conscious process that she does by choice. The emotion of attraction gets activated in the presence of certain cues in the male that are associated with the masculine archetype called alpha. Alpha is emotional tension inducing. Beta is emotional tension killing.

A man that was like a father figure to me, Jim, was average looking, average height but had above average success with women because he was cocky & funny. He had an attractive personality that brought women close to him. Jim wasn’t a nice guy, but was more of a ‘bad boy’ whom that even while being known for cheating was chased by his previous women. Jim exposed me to finance and to what cocky & funny behavior looked like.

The nice guy listens to women’s complaining about men and decides that he doesn’t want to hurt women’s ‘feelings’ buying into the frame of ‘negative emotionality’. He doesn’t know that she even experiences crying as emotional excitement and is in fact not hurt at all. That she experiences even what appears to be negative emotionality as positive emotionality even though she will never tell you this. He endeavors to make friends with all the women. He thinks that by rapport-seeking, empathy, and supplication he can enter a woman’s life and eventually she will make a move when she feels it is time to be sexual. He is afraid that his sexual advancement will hurt her feelings so he never makes a move. The nice guy listens to what women say instead of observing what they actually respond to.
Chapter 10:
Attraction Overrides Human Behavior

When the emotion of attraction is triggered, the emotional part of our brain takes over and overrides our behavior in order to facilitate the creation of healthy and sustainable offspring. This love drive is not something that we have control over and there is nothing we can do about it. The mechanism of attraction evolved into humans by taking over mind and body long enough to make sure that mating takes place with good genes (with the opposite gender archetype). Gender archetypes are built into the hardware of our brains.
Chapter 11:
High Value Male = Knows the Attraction Principle

By demonstrating that the male knows the attraction principle through cocky & teasing communication and behavior, the female makes a holistic categorization of high value regardless of looks, wealth, or possessions, as high value. By being nice, he is categorized as approval seeking and low value. This is the social reality that she lives in. That the main driver of value is social rather than hunter/survival and social means emotions. She is auditing for social status and her cues are cocky & playful communication & behavior. Once she discovers this behavior, she categorizes the male as high value, or alpha, and as sex material. She feels the emotions of attraction and until proven otherwise, will do whatever he directs her to do and will follow him only periodically alpha testing him to see if he is still congruent. When you have been categorized as alpha, you can quite literally take her into the bathroom that moment by taking her by the hand and leading her without saying a word to have sex with her right then and there without having to ask for permission (i.e. the same night lay). It is that on. By the way, that is her fantasy as well, spontaneous sex that “just happened”.
Chapter 12:
Attractiveness as a Holistic Concept

Though men’s brains are hardwired to experience attraction is the presence of mere physical femininity (appearance), men can learn that attractiveness is a female is a holistic concept including internal factors related to her feminine development such as; philosophy, psychology, personality and behavior. As men learn this, the neurological structure of their brains changes to incorporate these updates accordingly. Seeing attractiveness as a holistic concept means raising our standards and being like a high value male that has the experience of sex already being ubiquitous. Since he gets sex all the time anyways, he looks for things in women other than mere appearances. The high value male plays hard to get with women, qualifies them more, is less nice, and does not approval seek with them.

Up until now, attractiveness for men has simply meant looks. It is important for the high status male
Chapter 13:
Brains Evolved to Evaluate Genes

Our genes evolved the hardware of our brains to run good gene vs bad gene algorithms in our physical and emotional brains and move us towards good genes by the mechanism of attraction. The emotion of attraction hijacks our entire body and brain and we respond automatically with escalation and mating behavior.
Good genes for the male are associated with dominance and narcissism (alpha). Good genes are demonstrated with cocky & teasing personality and behavior. Bad genes for the male are associated with approval seeking, needy, supplication, and certainty seeking (beta). Bad genes are demonstrated with niceness.
Good genes for the female are associated with femininity and empathy (beta). Good genes are demonstrated with girly and feminine personality and behavior. Bad genes for the female are associated with narcissism (alpha). Bad genes are demonstrated with coldness or masculinity.
3. EMOTIONALITY

Emotionality speaks to the second most intrinsic brain above the physical brain. This is the brain responsible for feelings and thus emotionality.
Chapter 14:
Attraction is Driven By Feelings Rather than Appearance

“Women are attracted more by the way you make them feel than to your appearance”
—Xuma

The way to make them feel the feelings of attraction is by demonstrating an alpha personality rather than worrying about your appearance.

Chapter 15:
Emotional Value vs. Physical Value

Women are attracted to men based upon their emotional value. This means how a man makes her feel is how attracted to him she is regardless of his physical appearance.

Men are attracted initially to men based upon their physical value. The key word here is initially since high value men that experience sex as ubiquitous are picky and only bring women into their life that meet their personality and behavioral qualifications (beta).
Chapter 16:
The Truth About Sex

Both the male and female want love and sex all the time except that the female needs the male to take responsibility for leading the interaction towards this due to gender roles/archetypes and social pressure for her not to appear like a slut.
Chapter 17:
Emotions Are More Powerful Than Logic

What most men don’t realize is that emotions are more powerful than logic, especially for the female. So long as you can call upon her emotion of attraction, there is nothing that she can do to avoid her attraction for you. She can’t do anything about it and experiences it as just happening. There is no amount of reason or logic that can undo it.
Chapter 18:
Positive Emotionality vs. Negative Emotionality

Positive emotionality is associated with alpha for male & beta for female since these two archetypes are associated with the love drive. Negative emotionality is associated with beta for the male & alpha for the female since these two archetypes are associated with the victim drive.
Positive emotionality has to do with masculinity for the male and femininity for the female. Euphoria and pleasure are driven by masculinity for the male and femininity for the female. This is how humans evolved towards more distinctions for the sexes rather than one equivalent organism possessing both genders.
The frame of negative emotionality is the foundation for victim philosophy. Victim philosophy states that there is inherently a victim in human dynamics especially dating dynamics and capitalist dynamics. This philosophy includes Marxism, Feminism, Moralism, and Progressivism.
Both beta males and alpha females subscribe to negative emotionality as a means of gaining compliance. You may have heard of the frame of negative emotionality with the following phrase, “hurt feelings” which implies that if you do something you will hurt what cannot be seen or proven to exist. The frame of negative emotionality is merely a game that is played in order to gain compliance. That you cannot do, say, or even think certain things that may cause “negative emotionality” aka “hurt feelings” to occur. This is really a form of emotional and psychological bullying which now is part of the culture in the West against masculinity in men.
Since they view dating dynamics as inherently having a victim, alpha females and beta males do not see heterosexual love as the goal.
Since they view capitalist dynamics as inherently having a victim, alpha females and beta males do not see perpetuity as the goal.
It is important to know with whom you are speaking as alpha males do not want to end up in a relationship with an alpha female that views a relationship as a battle for control.
Chapter 19:
The Spectrum of Emotions

“A woman wants someone that can make her feel. Feeling both good and bad is much more rewarding than feeling nothing, which is what she normally feels in reaction to the boring and meaningless praise she normally receives from most guys.”
—DeAngelo

The alpha male gives his girl the space to feel the entire spectrum of her emotions and to her, her spectrum is all good since it is intense emotionality and feeling. Sort of like a roller coaster ride, it is fun and exciting to her even if she cries. He does not try to certainty seek with her and try to control or manage her emotions like a nice guy and she loves him for it. Her emotions are her responsibility.
In truth, women actually like drama, situations where she experiences the full spectrum of her emotions and it actually keeps them attracted. If she is the one experiencing drama associated with uncertainty, she will not be looking to create drama for you. Keep this uncertainty and chase dynamic and lead it in the direction of increased sexuality. Alpha males are not afraid to create drama with her that spikes her emotionality. Beta males are afraid of drama and confrontation so they avoid tension all together and go for liking rather than polarity.
Chapter 20:
Drama as Emotional Work

Drama is emotional work for the female. Emotional work is exciting to her and involves the use of the full specrum of her emotions. Stoking drama with push/pull gives her exciting work to do to sort through the full spectrum of her emotions.
Chapter 21:
Crying Does Not Equal Negative Emotionality

What you have to understand about women is that crying does not equal negative emotionality. Inotherwords, just because she is crying does not mean she is experiencing negative emotions. She may in fact be feeling very good by crying or she may simply be feeling the full spectrum of her emotions which can feel rewarding to the female. There is no need to control her emotions to the upside, you can simply let her cry and experience her emotions.
Chapter 22:
Negative Emotionality as Compliance Testing

From the earliest ages, girls are taught that if they cry and display what appears to be negative emotionality, then they will get what they want. This tactic has stuck with them through the years and she still employs it today by displaying what appears to be negative emotionality to see if she can get you to approval seek or try to manage her emotions. This is what is called compliance testing. She uses your behavior in reaction to her perceived negative emotionality to generalize whether you are in compliance with her. If you are in compliance with her, the attraction button is turned off but if you tease her about her behavior in a funny way, it shows that you are alpha and not in compliance and know her games.
Chapter 23:
True Love vs Pairbonding (Dating)

Pairbonding (Dating):
Pairbonding or perpetual dating arose in the West as a reaction to feminism and women no-longer looking for love nor having love drives. They became more narcisstic and were only looking for fun as in casual sex with different men. These women are known as alpha females. Pairbonding is also known as dating where it is a perpetual phenomena rather than something to transition to true love. Alpha females are in the West.

With pairbonding (dating), you can date whoever you want when you are single. This is the Western definition of dating.

True Love:
In the East, women are entirely different as they are beta feminine females looking for love, are not about material possessions and value true love above all else.

With true love, you are loyal and monogamous to one woman.

Calibrating Game to the Female (Beta Female vs. Alpha Female):
The difference between alpha and beta female speaks to the importance of the calibration of game. Men when confronted with alpha females that are narcissitc and pursue perpetual Western dating rather than true love, decided to calibrate their game to dating multiple women where casual sex is the goal rather than true love. Calibration with Emotional Tension Model refers to how hard you have to break rapport with teasing and cocky as well as how direct you go with sexuality. With an alpha female, you are going to need to break rapport hard and with a beta female, break rapport gently and be more loving (love game).

Pairbonding is for alpha females (West) and true love with one is for beta females (East). Don’t fall in love with Western women as they do not have love drives and will not reciprocate. The exception is the South of the United States in states like Texas where femininity is still cultivated in women. Western women can be fun for transactional sex interractions but are not relationship material like Eastern women. In the 21st century, the market for love is global and not just local. The larger your market, the higher your value. Take a global perspective and increase your selection choices and standards.

Chapter 24:
Western Dating vs. Eastern Dating

As discussed in the previous chapter, it is important to make the distinction between Western and Eastern concepts. As such, there is a huge difference between dating in the West and dating in the East. Dating in the West comes with a built-in assumption that you are still single and are open to see other people while you are having sex with someone. Unless you specifically had a “define the terms of the relationship” discussion, you cannot assume that the Western girl will be dating just you. She is open to date whomever she wants and is not looking to fall in love. As such, you should be dating other people as well even while you are having sex with a girl. The interaction should be merely transactional (sex).
Western Dating Rule: Date Other Women
The rule for Western dating is to date other women even when you find one that you want to be exclusive with. The reason is that in the West, the girls will not reciprocate with exclusivity or love. The key is to have an abundant marketplace of women to keep sex ubiquitous.
Eastern Dating
On the other hand, in the East, when you are having sex with a girl, the assumption is that you will be monogamous with just her since it is assumed that the dating is really just the precursor to the long term relationship moving towards true love. Dating is simply the step in the relationship process in between when you first had sex and bought the promise ring. It is still advised to have a “define the terms” discussion with her but she will not be looking to play the field and will already be falling in love with you (beta).
Chapter 25:
Calibration

As mentioned, it is important to calibrate your game and outcomes to the girl based upon whether she is alpha or beta. If she is alpha, she is narcissistic and only looking for pairbonding (perpetual dating) inasmuch as it can serve her interests. She is not looking to invest in building true love and may even see the female as a victim of the male and thus the male is there simply to be used. The alpha female is a Western phenomena coinciding with the rise of feminism. If you are in the West, you are going to need to calibrate accordingly and pursue the multiple relationships version of Western dating in order to get ubiquitous sex (the goal). Your game is going to be much more arrogant and teasing (pickup game).
At the same time you should be trying to find a beta female in the South of the United States and in the East. When dealing with beta females it is important to calibrate as well. If she is beta, she is empathetic and is looking for true love with one man. She is looking to invest in building true love. She is not a feminist and if you talk to her about how feminism has ruined Western women by having them see the female as a victim of the male, she would say that doesn’t make any sense. I know, I have actually asked and discussed this. You are going to need to calibrate and pursue one relationship version of Eastern dating in order to get ubiquitous sex (the goal). Your game, while still cocky and teasing can move to love game much quicker and she will not see it as needy like an alpha female will.
Chapter 26:
Love vs Oneitis

Oneitis is the total obsession with one girl before you have had sex with her. Oneitis is a beta male belief/behavior.
Love is the romantic feelings for a girl that you have slept with. That you want only her as she fulfills your needs. Your love is contingent upon her good behavior and something that she has earned.
The distinction between oneitis and love is whether or not you have had sex with the girl yet. if you have had sex, then it is love. if you have not had sex yet, it is oneitis.
Oneitis & the Beta Male
Oneitis tends to be experienced by men that date infrequently or tend toward monogamous behavior. Alphas are comfortable dating many women and thus do not experience oneitis.
Curing Oneitis
“The best way to get over a girl is to get under a girl”
—TantraLogic
If you find yourself having oneitis for a girl that you have not yet had sex with, it is important to get out and date other girls and pursue same night lays with them. This is going to aid you in getting over any oneitis that you have an reclaim your power.
Chapter 27:
Attraction vs. Liking

Liking is a associated with rapport and rapport-seeking behavior to get to a friendship. Liking is irrelevant and not important as it relates to attraction. Since we are going for the same night lay with the female, we are not going for liking and the corresponding rapport-seeking and friendship, but rather we are going for emotional tension and playful rapport breaking coupled with sexual communication using body language, voice tonality and physical escalation.
Put another way, you would rather be seen as an asshole that she has sex with than a platonic friend. Trust me, you will not hurt her feelings if you playfully break rapport with her. Rather you will call upon positive attraction feelings and simply stoke these rather than kill them by breaking the tension with beta behavior.
The truth is that a woman doesn’t even need to like you to feel attraction for you.

Chapter 28:
The Emotion of Love

The emotion of attraction is the precursor to the emotion of love. The emotion of attraction gets you to se. The emotion of love gets you to relationship.

Healthy women, beta females, will experience the emotion of love after sex even for the first time with a male. Alpha females, on the other hand, do not experience the emotion of love even after sex. That is why you keep it merely transactional with alpha females and pursue relationship with beta females (calibration).

4. PHILOSOPHY

Philosophy speaks to the thinking brain’s efforts to create a map of the territory that is life. To form an integrated understanding of the world around us and our place in it.

 

Chapter 29:
Love & Philosophy

There is philosophy conducive to love and there are philosophies not conducive to love. The philosophy most conducive to love is Dating philosophy. Dating philosophy teaches that the male should become alpha and build love with a beta female and that the female should become beta and build love with an alpha male. Dating philosophy is an integrated philosophy built around the purpose of creation, true love.
Love & Philosophy
The intellectual knows to avoid philosophies that seek to claim that either:

1. True love is not the purpose of creation and life (The frame of collective good over individual good) (ex. Marxism, Feminism, Moralism, Progressivism)
2. There is a victim in the true love dynamic (The frame of negative emotionality) (ex. Moralism (God as the victim), Feminism (Female as the victim))

Alpha and Beta Philosophy
The Alpha and Beta methodology is a behavioral model as well as a value analysis model. In short the Alpha and Beta model tells us what behavior has value. It makes the distinction between male behavior and female behavior as value is different for the male and female just as attraction is different for the male and female.

The female is evolutionarily programmed to be attracted to the male gender archetype called alpha. The male is evolutionarily programmed to be attracted to the female gender archetype called beta. These distinctions are at the core of the Alpha and Beta model.

The model also explains what behavior is unattractive in males and females. The behavior that is unattractive is that which models the opposite sex’s gender archetype. In other words, beta (i.e. feminine) behavior is unattractive for the male and alpha (i.e. masculine) behavior is unattractive for the female.

The Alpha and Beta model aids males and females in finding high value sexual & love partners. It states that the male should select a beta female and avoid alpha females. It also states that the female should select an alpha male and avoid beta males.

Chapter 30:
Gendered Means Polarity

For something to be gendered means that it is inherent with polarity and having to do with the natural dating dynamic. That there is emotional tension built into the phenomena that moves both towards each other. You should be going for polarity in the aspect of human development & masculine development.
Chapter 31:
Equality Isn’t Happiness Inducing

In the West, there is an obsession with equality between the sexes. The truth is that equality is not happiness inducing for the male or female. What is happiness inducing is the natural dating dynamic of male leading (dominating) and female following (submitting). This just ‘feels right’ for both of the sexes since it is part of the hardware of the male and female brain along with being aligned with our attraction mechanisms.
Chapter 32:
Gendered Teasing

We are going for gendered teasing or teasing with an inherent dating dynamic and emotional tension built in. Teasing shows that you do not need her approval and will not be approval seeking and the gendered portion means that it is directed at her in a sexual way with a form of innuendo. This teasing begins the chase dynamic of her chasing you to get your approval. Cause is the male with teasing and effect is the female with her chasing. When she is chasing you, she is busy experiencing her full range of emotionality and she is her happiest at this time even if she is physically crying (crying does not automatically mean negative emotionality with women!). This is her merely experiencing the full range of her emotions and is not to be “fixed”. This freedom to experience all of her emotions is the most fulfilling experience of her life. Give her the space to experience them and don’t try to “control her emotions”. By continuing to stoke the teasing dynamic and add sexual innuendo the more physical you are with her, the more she chases and the more you are controlling the situation and moving her automatically towards sex and a relationship with you by just doing it physically without asking for permission.

The goal is for her to experience her emotionality with you, good or bad, it doesn’t matter. You just need to keep her feeling something. Women move towards those that make her feel intense feelings. Teasing spikes emotionality and gives intense feelings.
Chapter 33:
Gendered Philosophy vs. Gender-Neutral Philosophy

Philosophy drives psychology since it provides a map of reality. If you subscribe to a gendered philosophy (map) that includes the reality of the genders, gender archetypes and dating dynamics, you are going to have a gendered psychology (love drive). On the other hand, if you have a gender-neutral philosophy (map) including equivalence and victim frames, you are going to have a gender-neutral psychology (victim drive).

Individuals with a gendered philosophy have an alpha & beta psychology where there are innate dating dynamics of the male leading and the female following. This isn’t so for those with a gender-neutral philosophy. They are even hostile to the concept of dating psychology and dating dynamics.

Gendered philosophy is the philosophy of alpha & beta (dating dynamics). Alpha & beta is the application of reason to the genders and dating dynamics. Gendered philosophy produces a love drive and positive emotionality in the human. Alpha & beta is ultimately the map about how reality works as it relates to dating dynamics.

Gender neutral philosophy is bias applied to the genders and dating dynamics with the accompanying frame of victimhood. Gender neutral philosophy disarms the love drive within the human and replaces it with a victim drive. Gender neutral philosophy has negative emotionality as its primary focus.

Ultimately, the goal of gendered philosophy is to provide a roadmap to happiness in dating relations by sexualizing the interaction to spike emotional tension (positive emotionality). The goal of gender-neutral philosophy is to desexualize the interaction. Sexualized philosophy and psychology is more conducive to love and thus happiness. Desexualized philosophy is not conducive to love or happiness.

Gendered philosophy is conducive to emotional tension and love. As such, it builds love drives into people. Gender neutral philosophy is not. It builds victim drives into people.

Gendered philosophy is associated with archetypes for the genders, male in female, namely masculinity and femininity. In other words, alpha being for the male and beta being for the female.
Gender neutral philosophy is associated with gender confusion including the opposite of the gender archetypes, masculinity for the male and femininity for the male. In other words alpha for the female and beta for the male.
Since archetypes drive emotional tension and thus attraction and love, gender neutral philosophy is suboptimal and even detrimental when it leads to incongruent gender behavior which is unattractive and love blocking.

Politically Correct vs. Truth
Men and women in the West are now raised or go to school in a politically correct environment, where the idea that men and women have essentially identical psychologies and that any differences in their behavior are attributable to societal influences is spread.

The truth is that there are gender-based preferences and roles that are innate and form the basis for masculinity and femininity and thus alpha and beta.

Selection
Applying archetypes to the human condition allow us to see the flow of the human condition through the human development model. We have two broad philosophies starting with either reason or bias and tracing it through the model. Philosophy translates into psychology which translates into personality which translates into behavior and appearance. Reasoned philosophy is gendered and rooted in dating archetypes and dynamics such as our model of alpha & beta.

Gender intrinsically has emotional tension. Emotional tension is the precursor to love. As such gendered philosophy provides and inculcates love in the carrier and a love drive.

Gender neutral philosophy is missing emotional tension and thus the basis for attraction and love. Instead, in its place driving action is a reaction to perceived victimhood and this inculcates a victim drive.
There is an overriding philosophy within a culture and it is either gendered or gender neutral. People within that culture develop either gendered or gender neutral psychologies and from this either gendered or gender neutral personalities and behavior. Gendered refers to masculinity or alpha for the male and femininity or beta for the female. Gender neutral refers to masculinity or alpha for the female and beta or femininity for the male. Gender neutral cultures are missing the sort of polarity conducive to love and the gendered behavior to keep relationships together and thus we see a 50% divorce rate in the usa and western europe, the leaders in gender neutral philosophy. In cultures with a gendered philosophy, we see gender clarity. In cultures with gender neutral philosophy, we see gender confusion.

Gender Philosophy
Continuing to extend the concept of the archetype to the sexes, we get gender archetypes. Unfortunately, in the Western world, we have a relatively new phenomena in the past few decades, the fall of gender archetypes. Gender archetypes provide the ideal for both the male and female and provide an initial distinction that guides human behavior. The initial distinctions that are provided by gender archetypes is represented in the Alpha & Beta Model taught at Alpha University. The Alpha & Beta Model states that the gender archetype for the male is alpha (i.e. masculinity) and the gender archetype for the female is beta (i.e. femininity):

The distinctions in the Alpha & Beta Model are foundation and provide the core to developing philosophically (the Philosophy of Alpha & Beta).

The instruction of gender archetypes used to occur at the level of the family, community, and institutions. This no-longer occurs in the West and in fact, we now see the opposite of gender archetypes being reinforced and held out as heroic by university, media, and politicians.

The main themes portrayed in the West are the female being alpha portrayed as a hero and the male being beta portrayed as a hero. This conflicts with the Alpha & Beta Model taught at Alpha University. The Alpha & Beta Model teaches us traditional gender archetypes (alpha for the male and beta for the female) and the love archetype (alpha and beta in love).

Archetypes are important as they indicate a society’s primary philosophy and shapes behavior which translates into culture. As archetypes become neglected, the social fabric of society begins to erode and biased culture fills the void. We see this today with progressivism/feminism and moralism in the West.

This is the leading challenge to Western civilization; the erosion and demonization of our ideals, and it provides an opportunity for men and women to take responsibility for change and to teach ourselves, families, communities and country about gender archetypes. The best way to do this is by using the Alpha & Beta Model.

Archetypes Drive Social Norms

Archetypes are the basis for social norms, what is deemed normal or acceptable for an individual in a society.

Social Norms Drive Culture

These social norms cumulatively drive culture in a society. To gender neutral a culture is to desexualize a culture. To desexualize a culture is to delove a culture where the emotional tension that coincides with attraction, passion, and love is lost.

Chapter 34:
Male Archetype vs. Female Archetype

As mentioned in the previous chapter, philosophy drives psychology. As such, we see innate trends in behavior emerge from the male and female human over time. These patterns are known as an archetype. These patterns became part of the infrastructure of our brains and when we are in the presence of them, we experience attraction.

When we discuss attraction, we are ultimately learning about what is archetypal for a particular sex. The definition for archetype is:

The original pattern or model from which all things of the same kind are copied or on which they are based; a model or first form; prototype.

An archetype provides an ideal that evolved through time. We can apply archetypes to dating relationships to understand selection, attraction, escalation, sex & commitment. Namely, there is an archetype for the male and an archetype for the female. Archetypes explain selection, attraction, escalation, sex & commitment.

The archetype for the male is masculinity. We call this archetype alpha. The archetype for the female is femininity. We call this archetype beta.

The key to success for a male is to become the male gender archetype, alpha. The key to success for a female is to become the female gender archetype, beta. The key developing an archetype is to work on our personality and behavior, those things that we can control ourselves.

The key question for the male is thus:

“How to Be an Alpha Male?”

The key question for the female is thus:

“How to Be a Beta Female?”

 

Chapter 35:
Demonstrate the Male Archetype to Generate Attraction

Attraction isn’t a choice. It’s hardwired into the brain of the female to be triggered when you display male archetypal behavior. As such, when you display male archetypal behavior, you can simply assume that she is attracted even if she doesn’t verbally say it. Then you simply lead the interaction to and through sex.

Alpha is emotional tension inducing automatically. Beta is emotional tension killing.
Chapter 36:
Remain Congruent with the Male Archetype

After we have DHVed and modeled the male archetype, it is important to stay congruent with this archetype as she will periodically test you to see if you are congruence. You are going to want to integrate fully with alpha in terms of:

Philosophy
Psychology
Personality
Behavior
Appearance

When you have integrated with alpha fully, you have become a high value attractive male in general.

Additionally, to keep her attracted to you, you maintain congruence with the attractive personality even as you transition to love game after having sex multiple times and defining the terms of the relationship. Integrating with the attractive male personality in addition to daily utilizing the emotional tension model allows you to stay in love and keep the girl.

Chapter 37:
The Male Archetype is Physically Escalating Always Without Permission

The male archetype, alpha, has a built in dynamic of physical escalation always. This is integrated with the attractive male personality associated with push/pull and touching.

The male archetype escalating without permission is the ultimate female fantasy and she does not play an active role in her own seduction and sex “just happens” spontaneously.

I remember when I was younger and about to have sex with a girl that I had oneitis for, I asked her for permission to put it in. Without knowing it, I immediately killed attraction and she then proceeded to put her clothes on and leave. By being the nice guy and asking for permission, I destroyed her fantasy of being taken by me. We had up until that time been making out periodically through the night and had been seeing each other.
Chapter 50:
Gender Clarity

Gender clarity is when an individual possesses an understanding regarding their biological gender’s archetype, roles, and goals and observes and espouses this understanding. Individuals that are not clear on their gender’s archetype are said not to possess gender clarity and instead possess gender confusion.
Chapter 51:
Gender Congruence

In the West especially, looks can be deceiving. A girl that has the appearance of a feminine woman may not be fully congruent, having a gender neutral philosophy, masculine psychology, masculine personality and masculine behavior. That is why it is important to understand that appearances though important, should not be the primary basis for attraction. The high status male will screen her to see if she is feminine through each of the four levels other than appearance. if she is not, he is not fully attracted to her and she is lower value. Since sex is ubiquitous for him, he moves on to another girl and looks for an actual beta female.

5. PSYCHOLOGY

Male and female brains are different and these differences emerged from evolution as some traits were more beneficial for the different genders culminating in masculinity and femininity.

 

Chapter 39:
Psychological Archetypes

From the gender archetypes flows the psychological archetypes for the male and female. The psychological archetype for the male has to do with achieving a vision and being unaffected by external phenomena in relation to the realization of this. This psychological archetype is known as narcissism; this is the purpose of narcissism. Narcissism is congruent with the male gender archetype, alpha. The psychological archetype for the female has to do with building a deep connection to another that holds the vision in order to aid in the realization of it. This psychological archetype is known as empathy; the purpose of empathy. Empathy is congruent with the female gender archetype, beta.
Chapter 39:
Narcissism vs. Empathy

Narcissism has to do with being in control of your own and others’ shared reality. Empathy means being willing to take part in another’s reality where they have primarily control. There is an aspect of followership in empathy that relates to the acceptance of another’s emotional reality. We will see how this relates to the dating natural interaction and fantasy.

Narcissism has a direct relationship with confidence and confidence is directly correlated to success in life. As such, the narcissist is going to be better at meeting new people and strangers, thus demonstrating social intelligence.

Further, the narcissist, since they are looking to lead others emotionality and the experience in general, demonstrate humor in the form of gendered teasing.

Additionally, the narcissist is a being of passion, that is focused on pursuing their own passions in life regardless of what others think, feel, say, or do.

Things like confidence, social intelligence, humor, and passion of a few of the attraction switches that women have for men. As you can see, the narcissist is associated with the attractive male archetype and flips the attraction switches for the female.

The narcissist does not ask for permission to do things or look to others to lead the interaction. The empathetic person defers to another and is in responsiveness mode in order to connect with another (rapport-seeking). The empathetic permission typically waits for the other person to make initial contact as they are waiting for others to set the tone of the interaction.

Narcissism has to do with the overriding focus being one’s own intentionally which takes primacy over other’s intentionalities. It relates to one’s reality being the strongest and most dominant over other realities. Narcissicms has to do with the bringing of one’s intentionality into the world in order to build a reality consistent with it. It has to do with acting upon.

Empathy has to do with allowing other’s intentionalities to take primacy over one’s own intentionality. That other more dominant realities draw one in. It has to do with followership into another’s reality and responding to it.

You will notice that narcissism is in alignment with the male gender archetype of masculinity, alpha. You will also notice that empathy is in alignment with the female gender archetype of femininity, beta. These are because narcissism is the nature of masculinity and empathy is the nature of femininity.

You will notice that the very things that are attractive in a male relate to him displaying narcissism; a strong reality, cocky/teasing personality, leadership, lustful. You will also notice that the very things that are attractive in a female relate to her displaying empathy; being impressed with his reality, loving & girly personality, followership, enthusiasm for pleasing the male.

The natural dating dynamic is the male acting upon and the female responding to which can be observed in the model below.
The unnatural dating dynamic is the female acting upon and the male responding to which can be observed in the model below.

 

Chapter 40:
Dominance vs. Submission

Consistent with the narcissism/empathy dynamic to dating dynamics is the dominance/submission dynamic to dating dynamics. Dominance in a male is a turn on, while submission in a male is a turn off. Dominance indicates good genes while submission indicates bad genes.

On the otherhand, submission in a female is a turn on while dominance in a female is a turn off. Submission has to do with femininity and indicates good genes while dominance is the opposite of femininity and indicates bad genes.

The following is the natural attraction dynamic where both are turned on in a virtuous reinforcing cycle:
Chapter 41:
Dominant Reality

“Whomever has the strongest belief about how reality ‘is’ and can communicate it to others most effectively will bring their reality into being”
—DeAngelo
In the dominant reality, your needs come first and the decision-making is done by you. You are independent of any stimuli occurring, only pursuing your intentionality in all interactions. You are unreactive to any phenomena coming from men and women.
Women want a man that is in control of their shared reality and is unwavering in his leadership within it. That the male is a cause in the world rather than an effect. Take a look at the chapter on narcissism vs. empathy and dominance vs. submission.

Chapter 42:
Male is Cause, Women is Effect

Men lead not only behaviorally, but in emotionality and communication. Let her adjust to you as the male is the cause and the woman is the effect. The male does not change, explain or try to get her to lead. The male is on his path and invites her along for the ride where he is already going.
Chapter 43:
Locus of Control

When we focus on displaying the alpha male archetype by demonstrating our personality, we are bringing the locus of control internal since we are nolonger being evaluated based upon our appearances. Personality is something that we can control, much moreso than our appearance.
Chapter 44:
Assume the Dominant Role & Let Her Follow

Display that you know dating dynamics and the mechanism of attraction by assuing the dominant role in the interaction and letting her follow you. Once you have spiked emotional tension, she will follow you. Don’t force or ask her to lead.
Chapter 45:
A Mission Independent of Women

Alphas have a mission that their life is about independent of women. Women are merely an afterthought, something that can add in fun & pleasure to the experience of life. Someone to invite along for the ride. A mission is what your life is about and what determines your everyday approach to life. A man with a purpose is alpha and communicate this purpose to her and it shows ambition and is attractive to her.

My mission is to be a leading investment banker in the lower middle market that educates men in investment banking and dating dynamics while pursuing a fit lifestyle.

Write this down on a piece of paper, type it into a Word document, print it out and put it into a file called ‘Life Plan’. I have had a life plan since 2006 and it changed my life and still does to this day. I have accomplished goals that flowed from the mission including getting a top-30 MBA, starting my own boutique investment bank, becoming an investment banker, writing a book on investment banking and teaching at a university in investment banking.

The key is that your life has to already be interesting before she comes along. That you are on your path in life, showing goal-orientation and ambition. It could be getting good grades in your undergraduate, then getting a masters degree, then getting a Doctorate in your field. Have goals at the gym and be pursuing them.
Chapter 46:
Gendered Psychology vs. Gender-Neutral Psychology

As mentioned in the previous chapter, philosophy drives psychology. As such, we see innate trends in behavior emerge from the male and female human over time. Masculinity or alpha has to do with leadership, owning your intentions and taking what you want. In other words, narcissism. Femininity or beta has to do with followership, providing love, and emotional connectedness. In other words, empathy.

Gender-neutral psychology is associated with the opposite of gender archetypes at the level of the mind. Namely, the female being narcissistic and the male being empathetic. The female tries to lead in male female dynamics and force her intentionality on the male, seeking to control the terms of the relationship and the pacing (when sexuality occurs). Related to selection, narcissistic females, since they are looking to force their intentionaly on a male may actually prefer to surround themselves with beta males that are empathetic to their reality and follow her. This empathetic male buys into the alpha female’s reality and allows her to be the decider and the leader in dating dynamics.

Chapter 38:
Inner Game

With the information from the first part of the book, you have formed your inner game or map of reality and how it works. Become chrystal clear regarding your reality and it will become the dominant reality that you invite others into.

6. PERSONALITY

Male and female brains are different and these differences emerged from evolution as some traits were more beneficial for the different genders culminating in masculinity and femininity.

 

Chapter 47:
Gendered Personality vs. Gender-Neutral Personality

Personality Types can be broken down along the lines of masculinity and femininity or narcissism and empathy. A masculine personality is more consistent with narcissism in a healthy way, namely being cocky and teasing. This confidence and assertiveness is extremely attractive to females. A feminine personality is more consistent with empathy, namely being sweet, sincere, and girly. This femininity is extremely attractive to men.
A gendered personality creates polarity, inotherwords emotional tension that leads to attraction.
Chapter 48:
The Attractive Male Personality: Alpha

The attractive male personality is one that creates emotional tension within women and then does not break the tension but escalates and moves women towards sex where the tension is released. This is the pattern of the attractive male personality. Personality meaning that it is internalized within the communication and behavioral pattern of the individual. This attractive personality pattern is manifested in cocky & teasing communication and behavior. You use the positive tension/polarity created by cocky/teasing communication and behavior to get her to chase you which is associated with attraction. You don’t chase her or provide certainty to break the tension. Eliminate the need for certaintly and approval seeking in the relationship and allow her to experience the full range of her emotions rather than trying to control them. This is what is referred to as being “cool”.

Ultimately, the attractive personality is a challenge for a woman and allows for uncertainty which spikes her emotionality allowing her to feel the full range of her emotionality and causes her to chase you. There will be congruency tests to see if you are certainty seeking or approval seeking, but simply remain cocky & teasing with her and she will continue to chase and you physically lead towards sex. This personality becomes magnetic, attracting all women to you that you interact with. Personality drives emotional tension (i.e. good feelings) in the girl.

Tease in a serious voice directly to make her think you are being serious while leaving a shadow of a doubt. That she cannot fully tell if you are kidding. An example of would be to find sexual innuendo in everything and tease about it. Women love to talk about sex and dating dynamics. Don’t smile with teeth and don’t laugh as you want to build the emotional tension and not release it. Keep a straight face; smiling and laughing releases the tension. Women love to tease and be teased.

Remember, we are not trying to be friendly and rapport seek, we are trying to playfully break rapport so that we categorize the interaction as sexual rather than friendship. You do not want her as a friend; it is either a lover or nothing and you interact accordingly. This gives you an edge and displays to her that you are strong and able to operate in a context of uncertainty and emotional tension which she finds very attractive.

Women are attracted to personality first, and appearances second. Women want to qualify you as to whether you are beta or alpha, inotherwords, for the friend zone or sex. Its important for men to begin qualifying women in the same capacity and begin to have a set of standards for women past physical looks. This qualification is whether or not she is beta (sex material) or alpha (friend material). If she is alpha, tell her that you think she will make a good friend.

The key to the attractive personality is the skill of attraction. It has to do with teasing and playing hard to get. The skill of attraction means being able to spark attraction right at the beginning. The key is to flirt from the very beginning of the interaction. Sexual tension gets added by flirting in a way that acknowledges the dating dynamics.
Chapter 49:
The Attractive Female Personality: Beta

The attractive female personality is one that creates emotional tension within men. This is the pattern of the attractive female personality. Personality meaning that it is internalized within the communication and behavioral pattern of the individual. This attractive personality pattern is manifested in girly & empathetic communication and behavior.

A beta female will have a good sense of humor and loves to laugh so that when you tease her she goes with it and is playful and may even tease back. Then the attraction mechanism is triggered in the male based on something other than merely appearance.

Chapter 52:
Beta Testing

Does she have good genes?

High value men that experience sex as ubiquitous want to make sure early on in the interaction that the female is the type of woman that you would like to spend more time with in the future. This means that she is feminine along the four lines of feminine development rather than just by appearances. You are going to need to investigate philosophy, psychology, personality and behavior. This type of testing is beta testing. If you give her a directive, does she do it?

Beta females are love candidates as if you invest in them, they will reciprocate with love faithfully. Alpha females are not love candidates as if you invest in them with affection, they will see it as beta and will not reciprocate with love. A women that does not love is an indication of bad genes which is a turn off for the high value male (alpha).
Chapter 53:
Alpha Testing

Does he have good genes?

High value women that experience men’s pursuit of her as ubiquitous want to make sure early on in the interaction that the male is the type of man that makes them feel good through the emotion of attraction. This means that he is masculine along the four lines of masculine development rather than just by appearances. They investigate this by testing him to see if he is actually congruent with alpha. Is he needy, approval seeking or reactive (attraction killers)?
Chapter 54:
The Logic of Gender, Attraction & Love

The Logic of Gender:
The human being is either a male heterosexual or a female heterosexual. There is no spectrum or scale of gender. The spectrum is regarding masculinity or femininity, called alpha and beta respectively. Alpha and beta are the archetypes for the male and female and are the basis of value, attraction, and love.

The Logic of Attraction:
Male attracted to beta female, the archetype for the female. Female attracted to alpha male (possessing game), the archetype for the male.

The male demonstrates high value inasmuch as he embodies the male gender archetype, alpha, masculinity. The female demonstrates high value inasmuch as she embodies the female gender archtype, beta, femininity.

The Logic of Love:
Alpha male and beta female, archetypes are the basis for true love. The male has evolved to fall in love with the female archetype, beta, femininity. The female has evolved to fall in love with the male archetype, alpha, masculinity.

Conclusion:
If we want to attract and build love with a high value female, beta, we have to become and behave consistent with our gender’s archetype, alpha. We have to eliminate beta philosophy, behavior, and identity and adopt alpha philosophy, behavior, and identity.
Identity is a set of beliefs regarding oneself and one’s place in the world serving as the inputs for decision-making, behavior and goals. If we want to create lasting love with a beta female, we must become alpha and internalize it as our identity.
Chapter 55:
Alpha Male vs. Beta Male

Alpha is synonymous with high value for the male. The female is evolutionarily programmed to select, have sex with, build love with, and commit with an alpha male since the alpha male has good genes. The reason why alpha is high value for the male as it is associated with leadership and dominance, or the owning of one’s intentions and the execution of one’s intentions. This shows ambition and not beta, or supplication, to others. Alpha males lead the interaction with the female towards sex and love and this is desired by the female even though she may need verbalize this to the male. Her body language and IOIs communicate this approval and attraction to the alpha male automatically without her even thinking about it.

Beta males on the other hand wait for approval from others in order to pursue their intentionality and do not own their intentionality. They show supplication behavior to males and females and this is a demonstration of lower value (DLV). This is a turn off for the female. The male is not to ask for permission to take and do what he wants with a female, and if he does, he breaks the positive tension which is the basis for attraction that ultimately leads to love and sex.

The male should eliminate beta behavior and model alpha behavior which is going to spike attraction in females around him.

The alpha male sees his primary purpose in life as ubiquitous sex and the building of a perpetuity while being physically fit.

Alpha Male Beliefs vs. Beta Male Beliefs
Alpha male beliefs are empowering and inspire confidence in the male. Beta male beliefs are self-limiting. The alpha male knows that he is an attractive man, not just seeming alpha. An alpha male does not believe that he has to wait for sex, he knows that women are sexual beings that crave sex all the time just like men. He knows that women are simply reliant on men to lead in dating dynamics including up to and through sex. Alpha males know that women are simply afraid to be labeled a slut or a whore since they are more social beings than men. Alpha males take full responsibility for the leading in dating dynamics including up to an through sex.

You should have sex as your goal with women, especially the same night lay. Don’t verbalize it in the pickup phase, but project the sexuality as you escalate through the pickup process. You can verbailize your sexual intentions directly after you have had sex with her. If fact that should make up the bulk of your text/phone game early on in the relationship.

Alpha males don’t listen to what kind of man women say that they want, they watch their behavior. Women want a man that is sexual and that creates an opportunity for sex and takes full responsibility for it. Women crave sex with no consequences and want a man that provides them good sex. In dating dynamics, the female is the follower and it is up to the male to lead the interaction towards and through sex. The male is to iniitate sex. She should feel like she can have sex with you with no consequences. She wants to feel like sex happened spontaneously.

Alpha males reject the “we need to go on dates in order to have sex” frame. Alphas know that buying her things before she has earned your approval communicates that she has higher value than you. The girl should first earn it and then you reward her. If she has been a good girl by pleasing you sexually. Alpha males are interested in women conditional on her good behavior. With good behavior she earns your attentiona dn with bad behavior you remain unreactive and simply redirect your attention elsewhere. Avoid rewarding bad behavior. You shouldn’t’ take a woman out on a restaurant date until after you have had sex.

Chapter 56:
Three Types of Men

There are three types of guys; alpha males, beta males, and jerks.

Alpha Males
Alpha males are not friends with females, they fuck them. They don’t concern themselves with a woman’s thoughts and feelings. They know that you can’t control what a woman thinks or feels.

Alpha males set themselves up as a challenge for a woman; women are attracted to a challenge, not bored.

The number one thing that women find attractive; the impression that you are a dominant man. Associate yourself to alpha traits (voice, eyes, behavior and posture) and eliminate beta traits. Dominance is assertiveness that translates into social power.

Alpha males give women space to miss them. They use positive uncertainty as their ally in spiking attraction.

Alpha males lead the interaction, saying, “Let’s go…” and taking her hand and being the decider in the relationship.

Alpha males are an expert in something (ex. Gender and dating dynamics, investment banking etc.). They can DHV with this without having to get into logical conversations with girls.

The natural dynamic is that the female should be trying to earn the approval of the male, not the other way around.

Alpha males are sexually aggressive an go for the lay.

The alpha male is confident, social, and is a guy who has his life together.

The alpha male is able to joke around with women and be playful.

Alpha males take up space with their bodies, use a louder voice, control conversations, and use strong eye contact.

Alpha males do not put women on a pedestal. They have to earn his attention and time with good behavior (beta behavior). They never stop a woman from performing an act of generousity towards them. Simply thank her.

Alpha males give out genuine compliments and follow it up with a qualifying question.

Alpha males talk about themselves less and allow the girl to discover them along the pickup and relationship process.

Alpha males are busy. Busy with education & studying. Busy with work. Busy with entrepreneurship. Busy with writing. Busy with working out. Use the scarcity principle to increase your value to the girl. Be genuinely busy doing valuable things and she will see you as alpha.

Alpha males are unaffected by external factors and have a strong reality that permeates outward, drawing people into it. They control their perception of events and frame them in a positive way.

Alpha males think of themselves as the prize that women are lucky to be with and have to earn with her good behavior. She has to earn your time and attention.

Alpha males know the benefits that they provide to the female and screen women for the benefits as well to find out if she is quality.

Alpha males do not put women on a pedestal. Women do not like being put on a pedestal. Women love to be playfully teased and escalated with. Alpha males lead her down the path of discovering and experimenting with sexuality, what she has always wanted.

Alpha males give directives rather than asking questions. They say, “Let’s go” or “Come with” rather than asking. “You’re a fun person. Come along with me”.

Alpha males have an internal locus of control, meaning that they believe that they are in control of their own life. Self-confident, self-motivated and optimistic and believe that anything they want to accomplish is totally possible.

Alpha males, when they are with a woman, stay calm and relaxed, no matter what happens, because they are unreactive. They are not concerned with what she thinks of them. They know that she is fortunate to be with them.

The alpha experience is to have core confidence, having a strong reality, acting through your own intentions, masculine polarity and being present.

Beta Males
Women say that they want a nice guy but secretly they consider nice guys to be manipulative.

Beta males reward bad behavior, do not qualify women, have standards, and they buy girls things before she has earned it.

Beta males leave it up to the women to lead in dating dynamics and rely on her to initiate sex.

Beta males display certainty seeking/needy behavior.

Additionally, when in the field they are often found value-scanning, looking around the room starring at women waiting for the women to give the go ahead to approach.

Nice guys are boring and try to have logical conversations with women.

Beta males get jealous.

Beta males supplicate to women. They defer to women to decide and follow her agenda.

Beta males become orbiters and accept the friends frame.

Beta males are sexually passive.

Beta males seek pity from others. A major DLV.

Beta males are nice and are not assertive. They do not own their intentions. Nor do they create positive tension with women.
Beta males have an external locus of control meaning that the responsibility for their life lies out of their control (ex. luck).

Jerks
I had a friend once in Chicago that was a jerk. When he attempted to open a girl and she was not receptive, he would neg her and put her down intentionally. This is jerk behavior and not alpha. Alphas instead are unreactive an unattached to the outcome and simply redirects his attention elsewhere trying to find the beta female.

Jerks are reactive and defer to physical aggressiveness when challenged whereas beta males defer to passive aggressiveness.

Chapter 57:
Alphas Control the Outcome

In addition to being the cause, the alpha male controls the outcome. He realizes that he is more scarce than an attractive female and should be the one qualifying her. She just happened to be someone he is talking to like he chats up everyone. He controls whether she gets his attention based upon how beta she is.
Chapter 58:
Alpha Personality & Behavior Says “I Have Good Genes”

An arrogance & funny personality and behavior says to women, “I have good genes”. That since he is challenging to her, his must be being very choosy with whom he decides to share his genes with. Sex must already be ubiquitous to him and he is not approval seeking or needy. He is something different.
Chapter 59:
Beta Personality & Behavior Says “I Have Bad Genes”

As the female evolved, her physical and emotional portion of her brain began to recognize traits that were associated with good genes (those that would create healthy offspring). These good genes were associated with narcissism in the male, or alpha. She experiences the emotions of attraction in the presence of good genes. Bad genes were associated with beta behavior. So when you display certainty seeking or approval seeking or needy behavior (i.e. beta), her physical and emotional brain hears, “I have bad genes” and this kills the emotions of attraction.

Personality is the key indicator of good genes and the female has evolved to be attracted to it more than anything else.
Chapter 60:
Femininity vs Feminism

Femininity is associated with girliness and empathy. Feminism is associated with the opposite, masculinity and narcissim. Femininity is a sign of good genes. Feminism is a sign of bad genes.

Feminism is the opposite of the female gender archetype at the level of philosophy, psychology, personality and behavior. Since the female gender archetype is the basis for a man’s neurologically programmed attraction to a woman, feminism is a source of unattractiveness in a female. To the degree that she is feminist is the degree that she is not congruent with her gender along various lines of her feminine development; philosophy, psychology, personality and behavior. The feminist is narcissitic rather than empathetic and thus is incongruent with her gender archetype, femininity.

The price of feminism is that the female nolonger deserves or gets true love from a male. She has to settle for pairbonding (dating) for the rest of her life. But in truth, she doesn’t care and this suits her needs anyways, which are entirely physical and not emotional. Remember, a natural woman’s existence is primarily emotional, so the feminist is less than a natural woman since she is missing parts that make her truly feminine (i.e. a love drive).

It is crucial for both men and women to be able to make the distinction between femininity and feminism. Though the words sound familiar, femininity and feminism are exact opposites. Femininity or beta, is the gender archetype for the female. Feminism is a political philosophy and advocates women behaving in a masculine and narcissistic way. What makes a woman or girl unattractive is alpha (i.e. masculinity). Alpha is another word for masculinity and narcissism and is the gender archetype for the male. Alpha is how males become high value and how females become low value. What makes a woman or girl attractive is beta (i.e. femininity). Beta is another word for femininity and empathy and is the gender archetype for the female. Beta is how females become high value and how males become low value. The important thing to note is that attractiveness/attraction is not just about physical beauty though this is important; it is about philosophy, psychology, personality and behavior (consistent with gender archetypes) that make for an attractive woman or girl. The key question for any girl should be:

How to be a feminine (beta) female?

It is bad for a female to be masculine and narcissistic since her gender archetype is femininity. A female should always be striving to embody beta (feminine) behavior and eliminate alpha (masculine) behavior. This increases her value.

Femininity
Femininity or beta, is the gender archetype for the female. Feminine women understand that women’s rights and feminism are entirely different things. Women’s rights come from nature and are protected by reason. Feminism comes from the philosophy of Marxism and views the world in terms of victimizer/victims especially in dating relations. To feminists, relationships are zero sum meaning that there is a clearly defined winner and a clearly defined loser. Thus, feminists view true love as something that is not real and ultimately a negative thing for a woman. Feminine women believe in and want true love; they take a positive sum and synergistic approach to dating and human interaction.

Feminine women behaviorally model their gender’s archetype, beta (in line with the Alpha and Beta model).

Feminism
Feminism comes from the philosophy of Marxism and views the world in terms of victimizer/victims especially in dating relations. To them, relationships are zero sum meaning that there is a clearly defined winner and a clearly defined loser. Thus, they view true love as something that is not real and ultimately a negative thing for a woman. They see all aspects of life as zero sum meaning that for there to be a winner there has to be a loser. They extend this to imply that the winner therefore is a victimizer and the loser is thus a victim. Furthermore, they extend this flawed reasoning to dating relations (hence Feminism), to economics (hence Marxism), and politics (hence Progressivism). Feminism is associated with zero sum in dating and human interaction.

Feminists are hostile to reason, gender archetypes and the love archetype. Feminists are alpha females despite her physical appearance so don’t let them fool you!

The level of feminism in the country has a negative correlation to the level of value of the average female in the country. The higher level of feminism means a lower level of value in the average female due to the female adopting more masculine and narcissistic behavior and being less feminine and empathetic. Feminism is both masculiphobic (prejudiced against masculinity in men) and feminiphobic (prejudiced against femininity in women). The key takeaway is this:

The more feminist a culture or a girl, the less feminine and empathetic and the more narcissistic. Since femininity is value for the female, the lower the femininity, the lower the value since an indicator of good genes in a female is femininity and empathy.

Alpha males (men that experience sex as ubiquitous) look for high value girls rather than just any girl. Alpha males have standards and hold their women to standards.

Protecting Your Girl from Feminism & Moralism
It is important for males to educate their women philosophically to avoid bias. The bias that the male should warn his woman about is known as progressivism, Marxism, feminism and moralism. Teach your woman reasoning skills and help her identify what bias looks like (help her to make the distinction). There is no “wrong” or “sin” or “victim” in dating relations and sex is natural and healthy. Women love sex and want sex all the time, just like men.

Directives
Feminine women do not give directives to males as they are empathetic. Feminist women give directives to males as they are narcissistic.

 

Chapter 61:
Beta Female vs. Alpha Female

Just like there are three types of men, there are two types of women. They can be categorized along the lines of alpha and beta where alpha is masculinity and beta is femininity. Remember, since we are high value males that have standards for our women, we are looking at attractiveness from a holistic perspective along the lines of human development:

1. DNA (genes)
2. Neurology
3. Philosophy
4. Psychology
5. Personality
6. Behavior

By determining her attractiveness with factors other than immediate appearance, we take our power back from women. Beauty is common and it is a holistic femininity that determines a female’s attractiveness.

We can see the differences between alpha and beta in women in their psychology & personalities. Namely, whether they are empathetic or narcissistic. Put simply, alpha females are narcissistic and beta females are empathetic. An empathetic woman is one that is interested in love, the primary purpose of the female. Narcissism in the female is not conducive to love or a natural dating dynamic since narcissism relates to leadership and empathy to followership.

Remember, attraction is not a choice; it is built into the infrastructure of the male brain. Attraction for the male gets turned on in the presence of femininity and turned off in the presence of masculinity. Attraction is not merely physical attractiveness for high value males. High value males that experience sex as ubiquitous are looking for something more with the women that he chooses to share his time with.

Also, remember that attraction has to do with the natural dating dynamic where the male is leading and the female is following. The male can determine fairly quickly whether a female is a love candidate (beta) or merely a friends with benefits candidate or even no friendship since she is aweful (alpha) by whether she is willing to follow him (turn on) or if she attempts to lead him or give him a directive (turn off)

One of the main differentiating qualities of a beta female that is so attractive is empathy and gratefulness. Alpha females are narcissistic and try to impose their will on others including males. This is a demonstration of lower value (DLV) that is a turn off to males and displays bad genes to our physical and emotional brains in addition to our thinking brain which kills attraction. Remember that the natural archetypal dating dynamic is the male pursuing his intentionality and leading the interaction towards love and sex. The beta female displays empathy, a form of love, in addition to pursuing her own natural attraction to the male by following the alpha male’s lead. Beta and followership go hand in hand and followership in a female is a demonstration of higher value (DHV). Beta is synonymous with high value for the female. The male is evolutionarily programmed to select, have sex with, build love with, and commit with a beta female. The beta (feminine) female sees her primary role in life as love with a male and her reality is designed around this.

Another distinguishing factor between the beta female and the alpha female is that of emotionaility. The beta female is associated with observing and espousing positive emotionality that impacts others around her and is a DHV. The beta female displays this positive emotionality and is a pleasure to be around. The alpha female is associated with observing and espousing negative emotionality that is toxic to others around her and this is a DLV.

The female’s natural leadership is love leadership, where she finds ways to increase closeness and affection moving the interaction with an alpha male towards exclusivity. The male leads in physicality and the female empathetically responds with love. This creates a true love dynamic which is to be increased continuously through time. The beta female keeps her focus on her alpha male and love with him.

The alpha female on the other hand is narcissistic, not part of the female’s nature and seeks to control the interaction and does not act on her responsibility for empathetic love leadership. She fills her life with things other than love especially and including a career which she ultimately uses as an excuse as to why she does not pursue true love with a male. She does not have a love drive and this is due to her subscribing to various victim philosophies including feminism that portray the female as a victim of the male.

Alpha females try to dictate the terms of the relationship and control the pace of physicality. In other words, they attempt to lead in dating dynamics. This feels unnatural for the male and even emasculating. This demonstrates a lack of gender intuition and reveals gender confusion at the level of philosophy, psychology, personality and behavior. This gender incongruence is a demonstration of lower value (DLV) to the male.

Alpha females lack a love drive and are simply looking for dating (pairbonding) where monogomy is not to be assumed.

Beta females assume that there will be a monogamous relationship eventually and allow the male to lead in terms of physicality and thus they prefer to follow in dating dynamics. This feels natural for the female and male and demonstrates gender intuition and reveals gender clarity at the level of philosophy, psychology, personality and behavior. This gender congruence is a demonstration of higher value (DHV) to the male.

Alpha Female vs. Beta Female Behavior
Alpha behavior, or masculine behavior, is associated with leadership. Beta behavior, or feminine behavior, is associated with followership. The female should endeavor to always be following in the interaction with the male and thus be displaying high value beta behavior. The female should eliminate being a leader in the interaction with the male and displaying low value alpha behavior as it is a turn off for him and an indicator of bad genes.

Beta females prioritize love over career and love with the male is her number one priority. She has a passion for pleasing the male

Beta females know that there is no “wrong” or “sin” or “victim” in dating relations and sex is natural and healthy.

Beta females work out by running and fitness training. She eats well by not eating sugar and eats low carbs, high protein and low fat.

Beta females enjoy wearing feminine clothing such as dresses and skirts

On the other end of the value spectrum (low value), there is the alpha female. An alpha female is the opposite of the gender archetype for the female (i.e. masculine). An alpha female is synonymous with low value. The alpha female does not see her main role in life as love with a male.

Alpha females possess a biased philosophy (progressivism/feminism or moralism) and model the opposite gender archetype (i.e. masculinity).

See all aspects of life as zero sum meaning that for there to be a winner there has to be a loser. They extend this to imply that the winner therefore is a victimizer and the loser is thus a victim. Furthermore, they extend this flawed reasoning to dating relations (hence feminism), to economics (hence Marxism), and politics (hence Progressivism).

Feminists are hostile to reason, gender archetypes and the love archetype.

Moralist (the concept of “sin” and non-scientific view of God)

Progressive (hostile to reason, gender archetypes and the love archetype)

Prioritizes career over love

Pursues pairbonding (dating) rather than true love

Unwilling to please the male

See love as requiring sacrifice and is thus not want or believe in true love

Does not attempt to work out or care to

Does not eat well or care to

Does not attempt to dress feminine nor care to.

How to Be a Beta Female?
The beta female, or the gender archetype for the female, has to do with positive emotionality, gendered philosophy, followership, and a love drive.

In order to become a beta female, it is important for the female to adopt a gendered philosophy that is rooted in an alpha & beta dynamic focused on true love. As such, she will see the world in an opportunistic positivistic manner and build her life around positive emotionality rather than negative emotionality. It is crucial that she avoid philosophies rooted in victimhood which will build her reality around negative emotionality and victimhood which is not conducive to love.

Additionally, it is important for the female to understand that though she may be able to proactive in life, she consciously chooses to follow in dating dynamics as this is the natural dynamics that lead to love. This validates the male and she gets to enjoy being taken on a magical journey of love in life.

The more she keeps her mind full of positive thoughts and her words with positive language, the more she builds her love drive, her capacity to both give and receive love. Her love drive is the core of her being that eminates outward and draws others into her reality. This is what the male finds so attractive about her and has him fall in love with her.

 

7. BEHAVIOR

Male and female brains are different and these differences emerged from evolution as some traits were more beneficial for the different genders culminating in masculinity and femininity.

Chapter 62:
Selection: Male Perspective

For high status males, attraction is a holistic concept incorporating philosophy, psychology, personality, behavior, and appearance. These men (alphas) that can have any woman they want know that beauty is common and not the ultimate determinant of attractiveness of a female. As such, alphas qualify women to see if they are feminine at each of the five levels just mentioned and thus deserving of their attention. Selection is based upon femininity, or beta, in philosophy, psychology, personality, behavior, and appearance. Femininity creates the polarity or emotional tension within the male that creates an emotional impression with him which eventually turns into love.

Attractive Personality For the Female:
An attractive personality for the female is beta. Ununtractive personality is alpha. Beta is associated with followership and empathy. Alpha is associated with leadership and narcissism.

The higher value the male, the more he relies on factors other than appearance in his qualifying. Since sex is ubiquitous for him, factors like philosophy, psychology, personality and behavior congruent with the gender archetype is screened for. When she is congruent along these factors with femininity, a more meaningful attraction exists in him that creates emotional tension. This triggers his love drive. He is motivated by this emotional tension to pursue a long term physical relationship with her as he could see himself being in love with her.

The high value male rewards behavior congruent with beta (femininity) and punishes behavior congruent with alpha (masculinity).

How to Value a Girl?

Scale from beta to alpha determines the value of the girl with high value being femininity (i.e. beta) and low value being alpha:

Chapter 63:
Selection: Female Perspective

For high status females, attraction is a holistic concept incorporating philosophy, psychology, personality, behavior, and appearance. Selection is thus based upon masculinity, or alpha, in philosophy, psychology, personality, behavior, and appearance. Masculinity creates the polarity or emotional tension within the female that creates an emotional impression with her which eventually turns into love.

Attractive Personality for The Male
Here We Make The Distinction Between An Attractive Persobality And Unattractive Personality. An attractive personality Is An alpha Personality Associated With leading The Interaction, assertiveness, cocky/teasing, direct, sexual. An Unattractive Personality Is Beta Associated With followership
The girl should look for an alpha male that possesses game both in the form of pickup game and love game. Game is masculine and is a demonstration of high value in a social context where social bravery is demonstrated along with the pursuit of the male’s intentionality which is very attractive to the female. Cocky & confident game creates the emotional tension between the male and female that leads to a same night lay and ultimately relationship.

How to Value a Male?

Scale from alpha to beta where masculinity (alpha) is high value for the male and femininity is low value for the male:

Chapter 64:
Where to Find Beta Females?

As a male that wants to be alpha, you are going to be looking for high value females (i.e. beta) rather than just any female. So the natural question becomes:

“Where are the beta females?”

As discussed, due to the rise of feminism in the West, women in the West no-longer see their primary role in life as love with a male. Since the alpha male sees his primary role in life as love with a beta (feminine) female, this is a major problem. Thus, we need to identify country by country the level of femininity of the average female which we have done in the Female Value Scale below:

As you can see, the level of feminism in the country has a negative correlation to the level of value of the average female in the country. The higher level of feminism means a lower level of value in the average female due to the female adopting more masculine behavior and being less feminine (not seeing her primary role in life as love with a male). Feminism, being both masculiphobic (prejudiced against masculinity in men) and feminiphobic (prejudiced against femininity in women), is quite an Orwellian word!

Ultimately we find beta females in countries that have cultures that reinforce gender archetypes (i.e. reasoned cultures). Some of these countries are:

Ukraine
Russia
Poland
Czech Republic
Japan
China
India

We can see the culture based upon what the country’s media, education, and politicians portray as heroic (ideals). In the West, the female being alpha and the male being portrayed as beta is held out as heroic. Beta females will not be found here. Women prioritize career over love in the West and are hostile to reason being applied to gender and dating relations. The cultures in the West (progressivism & feminism) are in fact hostile to gender archetypes. Just ask your average Western woman what she thinks about gender archetypes; you will most likely get a hostile answer if not “trigger” her.

So here is the main question you have to ask yourself regarding your love life:

Would you like to spend your time picking up low value women that do not love men (pairbonding aka dating) or having a lifetime of true love with a high value feminine woman?

Herein lies the difference between Alpha University and other pickup literature (PUA). Alpha University focuses on selecting high value women (beta females) instead of low value women (alpha females). Other pickup literature assumes that all women have equal value. They do not make the distinction between alpha females and beta females. Feminism is synonymous with low value for the female as it advocates the woman being alpha (masculine and narcisstic). Due to prevalence of feminism in the West, low value women even think that they are high value (i.e. they think that they increase their value by decreasing their value).

You can also observe the effects of feminism in the spike in the divorce rate in the USA to 50% of all marriages. The rise in feminism coincides with the rise in the divorce rate. Beta females do not get divorced as love with the male is her number one priority and she takes a synergistic approach to all interactions with her male. Men with beta females experience this love and stay in love. If you are interested in staying in love and being married, selecting a beta female is going to be key.

Having sex with low value women can be fun, but I suggest that you raise your standards. Having sex and love with a beta female is much more rewarding than simply pursuing endless same night lays with low value women. I would know, I have successfully done both and I can tell you that waking up next to your true love is priceless. I tell my wife every day that she is my treasure and I truly feel, believe, and know it.

 

Chapter 65:
What Type of Beta Female Do You Want?

In truth, you can build true love with any beta female so it really does not matter which one as they are all pretty, positive, empathetic and happy to please you. It is going to help you with selection and the prioritization of outreach however, if you know exactly what you are looking for. Are you looking for a girl that loves to read books? Workout? Higher education? Loves dancing? Normal height with slender hips?

The point is to build a profile of the exact girl you want even down to the country that she lives in (Eastern Europe, South Asia, East Asia) and then to go about finding her. Some men prefer Eastern European girls. Some prefer East Asian girls and some South Asian.

Have an idea of exactly the type of girl that you would want to spend the rest of your life with. What I am going to tell you is that if you look in the correct places (i.e. where beta females are actually located) you will find her. If you do what I am teaching you in this book, you will get her and then wake up next to the love of your life every day for the rest of your life.

Build the profile of the beta female you want and then locate the country where she is living, determine the channel to reach her (which social networks) and then reach out to her (sometimes you will need to contact her in her language so break out that Google translate).

This is how you win the game (ubiquitous sex with a beta female for the rest of your life). By playing your own game based upon your rules.
Chapter 66:
You Are Now the Selector

It’s important to realize that after reading this book, you now have standards.

1. Some people are more developed or less developed from a human development perspective
2. Some women are more developed or less developed from a femininity standpoint (beta vs. alpha) and thus a fit to be loved or not fit
3. Some beta females are more fitting with your preferences than others are are thus more deserving for your time and attention

As you can see we have three levels of screening that we are to do when interacting with women that are being run simultaneously. Smart guy is not going to try to get love from women whom don’t love (alpha females) and are narcissitic. He is going to be a selector and find his love candidates in countries and geographic regions (South of USA) where beta females are actually located. He is merely going to have transactional sex with low value pretty-is-all-she-has-going-for-her alpha females in the West (Western dating) while he is finding his true love beta female in the East. He could care less what low value narcissitic alpha females say or do, they are women biologically but not developed from a feminine standpoint (psychology, personality, behavior).

When interacting with a given girl, point that you are the selector and that she is the selectee.

Chapter 67:
Intentionality

Intentionality refers to having clarity regarding whom and what you want in life. What type of relationship do you want? Is it monogamous, open, multiple, or simply dating (pairbonding)? Many men, especially young men will say multiple relationships. I was there as well for a time and I experienced it. But truly understand your own intentions. Don’t pursue multiple relationships or simply dating (pairbonding) just because it feels socially impressive or some dating gurus have said that they live that lifestyle. Most dating gurus are not necessarily people to emulate in this area of their life. Many dating gurus become dating gurus because of low self-esteem. Having multiple girlfriends can feel very validating to men with deep self-esteem issues. Pickup game and love game are two different skillsets. It no sense to copy a dating gurus insecurity-driven relationship behavior because you admire the way he attracts women because he is focused on a different part of game pickup game rather than love game.

 

Chapter 68:
A Woman is Not the Purpose

High value males know that a woman is not the purpose in life. The key is simply getting sex to be ubiquitous and pursuing your path in life as an alpha male. Beta males believe that a woman is their purpose in life and put her on a pedestal and his primary pursuit. Alpha males know the appropriate dating dynamic is him pursuing his purpose in life and inviting her for the ride next to him. He is not trying to move towards her, she is coming along with him by his side.
My purpose is the following:
To be a leading lower middle market investment banker that educates men in investment banking and dating dynamics while living a fit lifestyle.

Chapter 69:
The Universal Outcome: Male Perspective

While there are preferences as it relates to relationships with women, the universal outcome that men desire for their life is the ability to do same night lays in order to for sex to become ubiquitous and then use this skill to land a beta female that you build a lifelong relationship with of passion, true love, and sex. So build the skill of the same night lay and translate that into getting a beta girlfriend and wife.
You may experiment with multiple relationships for a while but you will find that as you fall in love with one of the women, you will allocate your time and energy towards only her and move the relationship forward in the relationship process.
A woman will get into a long-term relationship with a man that she’s having with so sleep with her first and then move the relationship forward in the relationship process.
You now have standards and an outcome to work towards. Now it is time to work on the skills necessary to get you the outcome you want.

Chapter 70:
The Universal Outcome: Female Perspective

Women want a man that is in control of the entire reality that they share including her. She wants a man that she cannot control and thus he must be in control of the reality they share. She tests him whether he is a challenge or supplicates. If he does not, then he must be in control of their reality. You want to leave a bit of uncertainty so there is a “I can’t tell if he is serious or not” and then not provide them the certainty. This will spike positive emotionality and cause her to chase you. Never provide the certainty or seek the certain, play in the uncertainty and lead it to sexuality over and over again. This builds true love as the two of you fall in love.
Women’s romantic fantasy is the male not asking for persmission and simply taking control of their reality and owning his intentionality sexually with her. That he takes full responsibility for the seduction of her and does so by giving her directives verbally and physically; this allows her to experience sex happening spontaneously (her fantasy is being swept away in the moment; that it’s ‘meant to be’). Don’t let her give you directives and if she does simply tease the frame. Women often will compliance test to see if they can control you. Tease them when they do it instead of complying and DHV that you are in control of your shared reality. That you don’t answer her questions (logic) directly and merely tease her that she has her list that she is looking to check the boxes for. That your interaction won’t be rooted in logic, but emotional tension, where her fantasies actually are.
Chapter 71:
Same Night Lay: His Fantasy of Immediate Sex

The same night lay serves as an ideal for the male since it aligned with fantasy of immediate sex. It also has the convenient feature of allowing the male to initiate a relationship with the female since sex is the beginning of a relationship. So if you see a girl that seems like relationship material (i.e. you have qualified her to see if she is thoroughly congruent with beta), then you should be doing a same night lay with her rather than trying to have sex with her through a friendship frame first.

Chapter 72:
Same Night Lay: Her Fantasy of Spontaneous Sex

Contrary to what beta males think, the same night lay is the fantasy of the girl since it satisfies her desire not to have to plan her own seduction. “Sex just happened” is what we are likely to hear from her and this sex immediately categorizes you in the bad boy category (alpha). She is now open to pursuing a relationship with you and you can go direct by telling her that you want to see her again and setting the next date etc. You can define the terms of the relationship that you will be exclusively having sex with eachother while you are having sex. You can calibrate this to the girl whether she is alpha or beta. With alpha girls, you are going to want to provide less certainty and rapport-seek less. With beta girls, you can provide more certainty and rapport-seek more even transitioning to love game early on after sex.
Chapter 73:
Her Marketplace

Since men consider any attractive woman to be sex material, she has a built in advantage, namely built on the lower standards of men. She lives with the knowledge that she has access to at least a base level of men without putting any skill or personality into it. Her market clears much more quickly that his market. She experiences an efficient market in which she guaranteed at least to have a man even if he is not a man with an attractive personality.

In reality though, an alpha male is far more scarce than a beta female is to find but very few people actually know this. There are a billion beta females in the developing world that are pretty, positive and loving. How many actual alpha males are there globally? Being beta for a female requires a lot less skill and knowledge than being alpha does for a male. Beta females are abundant, alpha males are scarce!
Chapter 74:
His Marketplace

Since one side of the market, the woman, is unwilling to do any of the work to make a transaction go through (sex), his market is imperfect and requires the skill of attraction which culminates in an attractive personality. In his imperfect market, he can only eat (sex) if he can hunt (the skill of attraction). His appetite is so insatiable that he has lower standards which are primary driven by appearance.

The key to getting success in his marketplace is to get to a point where sex is ubiquitous and to train yourself that sex is always available. When this happens, you can begin to raise your standards with women and base your attraction to them on factors other than appearance, namely whether or not she is feminine (beta).
Chapter 75:
Abundance Mentality

The key to remember is that the high value male that experiences sex as ubiquitous knows that the woman is easily replaceable. He knows that women are plentiful and the truth about love: that you can build true love with any beta female.
Chapter 76:
The Truth About Love

The truth about love is that you can build love with any beta female and it doesn’t really matter which one. Each beta female is awesome, but they are all the same. Simply to be enjoyed!
Chapter 77:
Comfortable Talking About Sex

Being comfortable talking about sex shows her that to you sex is ubiquitous and no big deal being just a part of the normal dating dynamics. Talk about sex openly and calmly even using sexual innuendo to tease and be playful and accuse her of trying to seduce you.
Chapter 78:
Two Paths to Ubiquitous Sex

Since ubiquitous sex is the goal of the male, it’s important to develop an understanding of how to get to that end goal. There are in fact, two paths to getting to ubiquitous sex:
1. Western dating method – dating multiple people while being single with the understanding that none are most likely relationship material (likelihood of beta philosophically, psychologically, personality-wise, and behaviorally is lower in West)
2. Eastern relationship method – moving one beta female through the relationship process wih increasing levels of exclusivity including promise rings and marriage.

Strategy in the West:
Since girls are mostly not beta in the West aside from certain areas in the South, it may become necessary to employ both paths to ubiquitous sex simultaneously. By this, I mean employing the Western dating method in the West and dating girls that will never turn into a long term relationship (alpha females) and at the same time be building a relationship with a beta female from the East. The Eastern component will be a long distance relationship that will involve Skype and periodic visits back and forth. We have already talked about target countries that have beta females including South & East Asia along with Eastern Europe.
By combining both of these paths, we get a short term and long term strategy to ubiquitous sex where dating alpha females in the West is the short term, high turnover model and building a relationship with a female in the East is the long term, stable model. You get to practice your same night lay skills in the West as well as your relationship building skills in the East.
Chapter 79:
What Actually Gets the Girl

What should be and what is are two entirely different things. We are told by our feminized society that what gets the girl is the male that is nice to her. In actuality, the guy that actually gets the girl is the following:

Actually Get the Girl = Has Access to Ubiquitous Sex Without Her + Alpha Personality + Same Night Lay Capability

The reason why this works is because the girl wants a high value man, that does not need her or since since he already gets it whevener he wants and thus he is not approval-seeking or looking to her to lead the interaction (not the oneitis type). He ‘gets’ dating dynamics and has an already established marketplace so he is ‘in demand’. His personality is alpha meaning cocky & teasing which creates an adult play dynamic loaded with dating dynamics. Finally, the same night lay capability means that he moves the interaction forward by escalating physically by translating the emotional tension into sex.

Like Xuma says, “Aggressive guys get the girls”.

8. APPEARANCE

Appearance is driven by things that come before it in the Human Development Model.

 

Chapter 95:
Dominant Body Language

Eyes:
Dominant men look directly at people. Betas look away when making eye contact and in doing so communicate submissiveness. Looking down communicates low value.

Voice:
Speak louder. Most men speak too quickly or monotone especially at venues. Speak from your stomach and chest so that it vibrates. Have a confident voice.

Let your words flow and control the conversation. Vary the pitch in your voice enough and speak slow enough to control the conversation with your speed.

Beta males use filler words like “um”, speak too fast or speak in a monotone voice.

Posture:
Take up space. Spread your arms and legs out and stand in an open manner. Chest out and shoulders back. Hold your hands on your hips.

Beta males stand in a closed posture and look non-dominant and unassertive (DLV). They often hunch over.

Head
Hold your head up. Beta males look down and position their head downward.

Walking
Move slower than usual and swagger when you walk.

Touching
Touch the girl. Move her around and hold her hand and lead her around. It’s natural to touch others.

Speaking
Speak short and to the point. Speak about topics that you find interesting and change the topic if you find theirs to be boring. Lead the conversation and story tell to open up lines of conversation (“trading stories”).

Don’t apologize for your masculine nature or your sexuality. Own your intentions in an assertive way.

Intentionality
Don’t care about what a woman thinks or feels. Simply own your intentions and lead the interaction and create the opportunity for sex.

Chapter 80:
How to Be Fit?

Fitness increases levels of bioelectricity in a sustained manner. Working out itself increases bioelectricity and then there is a sustained higher level of bioelectricity permanently.

Alpha in health means obtaining and maintaining a body type that is between mectomorph and mesomorph with the ideal being no fat and all fast twitch muscle.

Girls are also the most interested in mectomorph and mesomorph body types in males evolutionarily speaking.

It is important for the male to obtain a mectomorph or mesomorph body type in order to maximize his own bioelectricity as well as maximize attraction with females.

Developing an Archetypal Body Type (Masculine)
Mectomorph is all fast twitch muscle and no fat while mesomorph has both fast and slow twitch muscle and no fat. If you are an ectomorph and cannot put on muscle or fat, your goal is mectomorph. The training is high levels of weight lifting focusing on the major masculine muscle groups. If you are an endomorph and cannot lose fat, your goal is mesomorph. The training should be high levels of cardio particularly running. Fast twitch muscle is the ideal as it maximizes bioelectricity. Slow twitch still has bioelectricity, just not as much as fast twitch muscle.

Masculine body type means broad shoulders and skinny waist.

The Alpha Diet
The alpha diet involves no sugar, low carbs, and no fat. This also includes high protein and large amounts of liquids (water, fresh juice).

The Alpha Workout Regimen
Upper body:
Shrugs 5x sets (bench bar)
Pec: Dumbell press on flat and inclined bench (70 lbs dumbells) 5x sets
Dumbell curls 40 lbs 5x sets
Tricep extension dumbbell overhead 75 lbs 5x sets
Chapter 81:
How to Dance?

Paint an I, W, or U with your hips thrusting to the beat of the music where you hit the points at the top of the letters to the beat of the music. Alternate between these to the song.

It is important for the male to lead the female when dancing as this is a very large DHV (demonstration of high value). Take her in your hand and spin her then pull her close and grind with her to the music. This speaks to physical game. Pull her close and kiss her on the lips then keep dancing with her. This begins the process of falling in love.

 

Chapter 82:
Hygiene & Cleanliness

An important aspect of being an alpha male is hygience and cleanliness. You should be showering daily, wearing clean clothes, and using deodorant. I suggest shaving around your penis to appear to be more clean. Women will enjoy giving you a blow job more if you are clean. Additionally, keep your apartment, room or home clean by vacuuming/sweeping, doing your dishes daily, and cleaning your toilet. Always treat your place and self as if you will have a same night lay that night and you will be back to your place for it.
Chapter 83:
The Alpha Style

The alpha male’s style should be a combination of timeless and sexy. The timeless portion should be leather shoes, dress pants or dark jeans, dress shirt, and blazer. The sexy portion should be the fit where the pants, shirt and blazer should be slim fit where possible. The male should have two or three buttons on the shirt unbuttoned as well.

This style conveys high value and is a source of attraction from the female to the male. Style is important and can make the difference between a successful opening of a 2 or 3 set.
II. DATING DYNAMICS: GAME MODELS

Dating dynamics is the study of human interaction as it relates to attraction, escalation, sex, dating & love.

The task of the alpha male is to have sex become ubiquitous. This can be done via the Western dating method or Eastern relationship method or a combination of both.

Dating dynamics can be broken down between:
1. Pickup Game
2. Love Game

The Game Model depicted below shows the relationship between pickup game and love game with the link being the same night lay:

It is important to differentiate between pre-relationship game, known as pickup game, and post-relationship game, known as love game. We will be exploring both models in this section of the book starting with pickup game and ending with love game:

PART I:
PICKUP GAME

Dating dynamics begins with pickup game; a process that begins with selection and ends in sex.

Chapter 84:
Dating Dynamics = Gender Archetypes & Emotional Tension

There are dating dynamics at play in every situation. These interactions have gradations of emotional tension based upon the level of participants embodying their gender archetype along the five lines of human development; philosophy, psychology, personality, behavior and appearance. Additionally, males and females are at different phases of the relationship process with another. Become an expert in dating dynamics and use this to your advantage when speaking with women as they are fascinated with dating dynamics.

Women aren’t “attracted” to feminine qualities in men- they’re attracted to masculine qualities. In any context, you can observe masculine or feminine qualities in men and women. When you are out in the field, start to notice which men and women are giving off masculine and feminine qualities and become an expert on this. As you notice this, it supplies you with endless amounts of discussion topics with women. Women love to talk about dating dynamics.

Chapter 85:
The Natural Dating Dynamic Cycle

You set the dating dynamic cycle of challenging her and then she proves herself to you by pleasing you and then you respond with positive reinforcement to her in the form of affection (love). Then you challenge her again and continue the dating dynamic cycle again.

You set the dating dynamic cycle by teasing her and keeping up the banter and not letting her off the hook and moving that emotional tension created to isolation/instadate/pull/number.
Attraction is the mechanism that moves her to prove herself to you by physically pleasing you which is triggered by cocky & teasing behavior.
Chapter 86:
Law of Dating Dynamics

“Men Must Make the First Move”
—Xuma

The man is required to initiate each step along the way of the relationship process including the pickup process, same night lay, and dating.
Chapter 87:
Attraction

Attraction is not a choice. It is an automatic emotional response to the presence of the opposite gender archetype as it calls upon infrastructure in the brain and activates this causing attraction. The gender archetype means good genes for mating and nature takes her over.

Emotional tension = attraction. As such we are going to want to spike emotional tension, maintain it without decreasing it, and then lead the interaction towards sex.

Women like to sleep with men who are better than them so it is important to demonstrate high value. High value for the male is alpha.

There is attraction when she becomes interested about you as a man and potential romantic and/ or sexual interest. As a man. Not as a friend.

For women, attraction is a continuous process rather than a yes/no. Women are interested in looks to some degree, but they are way more interested in how you make them feel. If you can make them feel emotional tension, they will love you for it. Understand that without even seeing it you are making her feel great inside and that the emotional tension is there when you display cocky/teasing behavior (i.e. attractive personality).

Women unconsciously want a man that is in control of himself, his reality, and them, even if they never consciously admit it. They feel safe and loved in this way.

Attraction isn’t a choice. It’s hardwired into the brain of the female to be triggered when you display male archetypal behavior. As such, when you display male archetypal behavior, you can simply assume that she is attracted even if she doesn’t verbally say it. Then you simply lead the interaction to and through sex.

Don’t Release the Emotional Tension Except Through Sex
Don’t feel the need to provide certainty to remove the emotional tension. Emotional tension is released through sex. Use the uncertainty to stoke and maintain emotional tension. Emotional tension is value to her so allow her room to experience the full spectrum of her emotionality.

Signs of Attraction

She tries to continue the conversation when you stop talking
She giggles
She touches you
She plays with / tosses her hair.
She asks you for your name or any other personal questions (e.g., age, where you live).
She is laughing, smiling, and/or holding eye contact with you
She teases you back

Attraction
What makes a woman or girl unattractive is alpha (i.e. masculinity). Alpha is another word for masculinity and is the gender archetype for the male. Alpha is how males become high value and how females become low value. What makes a woman or girl attractive is beta (i.e. femininity). Beta is another word for femininity and is the gender archetype for the female. Beta is how females become high value and how males become low value. The important thing to note is that attractiveness/attraction is not just about physical beauty though this is important; it is about philosophy and reasoned behavior (consistent with gender archetypes) that make for an attractive woman or girl.

Attraction is the spiking and sustainment of bioelectricity (i.e. pleasure). Attraction is not a choice. Attraction is a result of being in the presence of a gender archetype. One can demonstrate the gender archetype physically or behaviorally. Demonstrating high value is done by demonstrating alpha for the male. This amounts to behaving in a confident and cocky manner coupled with teasing and playful behavior.

Attraction is not a choice. Bioelectricity drives human behavior.

Break rapport playfully and then assume attraction letting the positive polarity do the work.

Chapter 88:
The Skill of Attraction

Realize that attraction is a skill that can be learned and integrated into your personality. It is not some mystical non-understandable thing. It is simply modeling the attractive male personality and triggering her emotional brain to take over her body for its own purpose; procreation. Her body takes over her mind and moves her towards the emotional tension automatically, even causing her to chase.

Attraction is an emotion. Attraction is the feeling you feel towards another person when you have a sexual interest in them. Understand that a woman’s attraction emotion is triggered as much by masculine personality traits and masculine styles of communication as a man’s physical appearance.

 

Chapter 89:
Flirting

“ABF. Always be flirting”
—Xuma

Whenever you are interacting with a woman, be flirting with her. Teasing is flirting.
Flirting is a form of adult play. The alpha male is a flirt and opens and creates positive tension with all females he interacts with. Women enjoy the process of working for the attention of a desirable man.
Flirt right from the beginning of your interactions with women to set the right tone for the interaction. You have to flirt with her right from the beginning.
One of DeAngelos playful vibing is to say, “OK, this relationship isn’t working out… I’m going to have to break up with you” when she says something or does something that you don’t like. Or “You know what they say about women who…”. This is a tease with a cold read built in. Or ask the girl if she is rich or famous and when she responds no, tell her that it messed up her chances with you and that you’re not interested anymore.
When the woman you’re talking to ‘engages’ you back, then it’s on. Assume attraction and escalate to the same night lay with her.
One of the keys with successful flirting is to never “crack” as in break the emotional tension. You have to get used to being serious with a cocky smile and allowing the tension to build and be confortable operating in an environment of uncertainty.
Humor
Laughter creates social bonds between people who share it. When you laugh with someone, you feel closer to them. Laughing also releases chemicals in your body that trigger positive emotions. Thus, people enjoy people who can make them laugh.
Chapter 90:
Don’t Communicate Low Status (Beta) Ever

Communicating low status, or beta, eliminates attraction. Since you want to keep and stoke emotional tension, you should never communicate low status be it needy, clingy, approval-seeking, insecurity.

Alpha is emotional tension inducing. Beta is emotional tension killing.

 

Chapter 91:
Be the Social Scientist

When out in the field, be the social scientist that understands dating dynamics including attraction, escalation, sex, love, & relationship. Dating dynamics including attraction, escalation, sex & love is the work of social science. As you are able to see this in interactions, you become the expert and are able to describe and explain the dating dynamics of any situation. Expertise, especially in dating dynamics is a demonstration of higher value and shows that you ‘get it’.

Play the social scientist expert with whom is around you and guess what is going on with men and women individually or interacting nearby.
Chapter 92:
Social Value

Since a female values other people’s opinions, if other people value you highly, she will too.
A woman will want you more if other women want you or if you’ve been with high value women. This raises your social value through the mechanism of social proof. Use this to your advantage by opening multiple sets and creating jealousy plotlines or having a female wing.

Chapter 93:
The Ideal Relationship: Alpha Male & Beta Female

Dating Dynamics
The beta female follows in dating dynamics and the alpha female attempts to lead in dating dynamics. Remember that the male leading and female following in dating dynamics in conducive to relationship and love whereas the opposite is not.
The male should be taking action on his own intentionality and the girl should be following (reaction). The male is to be the one leading the interaction. This is the natural positive polarity dynamic and love dynamic.
The Ideal Relationship
After we determine where the beta females are located, one has to understand what the goal with a beta female is. This means asking the question, “What is the ideal relationship?”

Remember, alpha (masculinity) is high value for the male and beta (femininity) is high value for the female so naturally, the alpha male being with a beta female is the ideal relationship. For alpha male and beta females, this means avoiding relationships with beta males and alpha females:

When the alpha male and beta female are together, this yields true love:

True love is the goal of all healthy human beings and is truly the purpose of life. By following the methodologies in this book, you are going to be you there sooner than you think!

Dating Relations
Alpha male gives directives to beta female and she does so lovingly. beta females never give directives to males.
Alpha male teases beta female lovingly and beta female teases alpha male lovingly as well and spikes attraction, passion, romance and uncertainty in positive ways leading constantly to sex in which the alpha male always leads the interaction.
The Purpose of Life: Alpha & Beta in Love into Perpetuity
“What is the meaning of life?”
The answer to this question is perpetuity. A perpetuity is an asset that generates a benefit stream continuously into the future. Perpetuity is the basis for intrinsic value.All of mans progress is towards the creation of assets that add value on behalf of the human on a continuous basis into the future without the human having to replicate previous work to receive said benefits. This phenomena is referred to as the perpetuity. This speaks to the advancement from the active benefit stream towards the passive benefit stream (perpetuity). The perpetuity is both a philosophical and scientific phenomena which embodies mans progress in both philosophy and science.

‘Alpha & Beta in Love’. The Alpha & Beta in Love Methodology involves the male becoming the gender archetype for the male, alpha (i.e. masculinity), and the female becoming the gender archetype for the female, beta (i.e. femininity), and then both having true love together. Thus, the meaning of life for the male and the female are a bit different since the male’s key question is, “How to Become an Alpha Male?” while the female’s key question is, “How to Become a Beta Female?”.

Alpha and beta in love will bring you more happiness than any amount of money. It truly is the purpose of life.

 

Chapter 94:
Demonstrating Higher Value

Demonstrating higher value means raising your value and this involves communicating your qualities to a woman. The reason why we call it higher value is that we are trying to demonstrate that we have more value than her. The way to do so is to demonstrate alpha which is synonymous with high value for the male.

When we are talking about dating dynamics, value relates to how desirable you are at a specific moment to a specific woman. This is different than your intrinsic value. A womans value is based on how desirable she feels to men in general. When your value is greater than hers, she will usually become attracted to you.

In order to find out when you have reached attraction is to qualify her. If she lets it happen, then there is attraction.

In order to demonstrate higher value, we create emotional tension which is value to her, the experience of attraction, desire, passion, horniness etc. Emotional tension = value.

Examples of demonstrating higher value include cocky/playful teasing that translates into smiles/laughing, dancing with her while leading which translates into passion and desire, teaching her something which translates into admiration and happiness, telling her a story in which she gets to experience the emotions of the people in the story.

Women look for the emotional impact that a man has on her. This is the basis for his value to her and her interest in him.

Demonstrating higher value could simply be creating emotional tension within the girl. Emotional tension is value. Thus cocky/teasing is an emotional impression on he girl and value. Increase your value by simply having a cocky/teasing personality. The more you use it the more you integrate with it. Your alpha personality. Alpha personality being cocky/teasing. Ever wonder why the girl chooses the bad boy over the nice guy? The bad boy creates emotional tension and this is value to her.

Beta males engage in certainty providing or seeking behavior as they are uncomfortable operating in an environment of uncertainty. Alphas males are comfortable and even stoke uncertainty that spikes emotional tension towards the ends of sexuality.

In order to understand high value, one must first understand reasoning and value as it relates to the sexes. Namely, what is high value for the male and female and what is low value for the male and female. We use the Alpha & Beta Model as shown here:

From the High Value Model shown above, a number of key questions arise for the male:

1. How does the male demonstrate alpha behavior and eliminate beta behavior? Or How to be an alpha male?

2. How does the female demonstrate beta behavior and eliminate alpha behavior? Or How to be a beta female?

Demonstrating alpha behavior for the male and beta behavior for the female begins with a heterosexual philosophy which is known as Social Objectivism.

As you can see, progress for the male is towards more masculinity, not femininity. Progressivism claims that progress for the male is towards more femininity and less masculinity:

As you can see, progress for the female is towards more femininity, not masculinity. Feminism claims that female progress is towards more masculinity and less femininity:

Those with a hetersexual philosophy do the productive work to demonstrative higher value. Heterosexuality is thus intrinsically productive when one possesses a heterosexual philosophy and acts on it.
You can often tell whom has a heterosexual philosophy by those doing the work to demonstrate higher value for their gender. The exception is in the West, where gender neutral philosophy is the culturally accepted philosophy and thus looks can be deceiving. When in the West, a certain amount of qualifying needs to take place to ensure that the female is beta (i.e. possesses a heterosexual philosophy and behaves in a feminine manner).
Masculinity is the demonstration of higher value for the male and femininity is the demonstration of higher value for the female. Gender is a social phenomena.

Behavioral Modeling
So what do with do with the High Value Model and the Alpha & Beta Model? We behaviorally model our own gender’s archetype.

In order to become successful, we model other successful people’s behavior. The best practice of behavior for a gender is called an archetype. Gender archetypes are thus the ultimate guide for those pursuing success. The Alpha and Beta behavioral model is a gender archetype model allowing both the male and female to identify successful behavior and eliminate low value behavior.

Behavioral models allow us to model successful behavior and obtain love and significance. Modeling your gender archetype is ultimately the decision to become successful in life. Alpha is success for the male. Beta is success for the female.

The Alpha and Beta behavioral model also allows us to identify low value behavior; namely the male being beta and the female being alpha. We are to use the Alpha and Beta model and apply it to any situation. The key question to ask is:

“Am I being alpha or beta with my behavior?”

Or regarding a mate:

“Is she being beta or alpha with her behavior?”

The male should be being alpha and the female should be being beta.
Chapter 96:
Game

Introduction
Game is the ability to generate attraction (emotional tension) in female and escalate physically to sex in the same night of meeting her (same night lay) and then translate this sex into a relationship. As such, there are actually two aspects of game; pickup game and love game.

The best model to learn pickup game is the Emotional Tension Model. The Emotional Tension Model involves cocky & teasing communication with a girl to spike her attraction and then not breaking the tension but escalating the positive tension by escalating physically, handling logistics where you can pursue sex, and ultimately having oral sex with her and then penetration.

Emotional Tension Model
Using the Emotional Tension Model we are intentionally trying to create positive tension with the girl that is the source of attraction. We are not trying to build rapport with the girl but rather we are trying to playfully break rapport with her initially. We are not going to break the tension but merely satisfy the tension through sex and repeat as shown in the model.

Conclusion
Build and maintain positive tension which means spiking emotionality in the girl. Lead this emotionality towards love and turn into a lifetime of Alpha and Beta in Love. Game should continue in the relationship with playful, sexual and direct communication daily called love game.

The Horniness Principle
The alpha male is constantly horny and so is the girl. It is evolutionarily hardwired into the male and female and bioelectrically automatic. Horniness is not a choice but is automatic and a part of everyday life for both sexes. Bloodflow through the genitals is a part of existence. This constant bloodflow through genitals means continuous horniness as the nature of life. The girl wants sex all time but relies on the male to initiate and lead.

Assume Horniness
Alphas have a high sex drive and want sex all the time. Some men were born with lower sex drives than others. For those that find themselves having sex infrequently, one should assume that they are horny even if they do not currently feel it and then take action to satisfy that horniness. In doing so you condition yourself to be horny more often and in doing so increases your sex drive. Simply by consciously choosing horniness, you can make yourself more horny.

As a rule of thumb, you should either be busy doing work (i.e. career, building perpetuities, working out) or you should be escalating physically with your girl towards sex. When the logistics are not right for sex, you should be communicating your horniness to your girl via text, phone call, or directly telling her. Alphas sexualize all interactions with their women and their women love them for it. Assume horniness and become alpha.By using the Positive Tension Model we are intentionally trying to create positive tension with the girl that is the source of attraction and which allows for the creation of love. We are not going to break the tension but merely satisfy the tension through sex and repeat as shown in the model.

Emotional Tension Model:

1. Teasing & playful,
2. Sexual & direct
3. Physical escalation
4. Sex
5. Cuddle
6. Commit (tell “I love you”)
7. Repeat

Build and maintain positive tension which means spiking bioelectricity (i.e. pleasure) in the girl. Lead this bioelectricity towards love and turn into a lifetime of Alpha and Beta in Love.

Chapter 97: Direct Game vs. Indirect Game

There is a difference in styles of game. Direct game is where the male indicates his intentionality to be with the female early on in the interaction and goes direct. In otherwords expressing physical interest in her to begin an interaction. Indirect game is where the male does not indicate his intentionality to be with the female early on in the interaction and instead comments on something that he notices about her including what she is doing, a book she is reading, etc.
Alpha males know how to tactfully go direct and use the positive tension model to do so. Going direct means owning your intentions and never apologizing for your sexual nature.
Direct game when combined with teasing can be a powerful way to begin an interaction. For example, “Hey, I noticed you sitting over here and your kind of cute, but are usually this small?” delivered with a smirk. What you have done is introduced the dating dynamic (along with emotional tension) and spiked that tension with a challenge to her.
Direct game is used in day game and can be used in night game as well.
Indirect game is used when there is more of a perceived social value difference. For example, if a bunch of girls are together at a club and you do not have a way to open just her.

Chapter 98: Pickup Game vs. Love Game

Along the relationship process, there are two types of game corresponding to different portions of the relationship process. At the earliest stages of the relationship process is pickup game which starts at selection and opening and ends with the same night lay. After which, there is a transition to the relationship and love game.
Alpha males know that sex is the beginning of a relationship, not the culmination of one. The following model shows how the interaction begins with the male utilizing pickup game in order to open, qualify, isolate, escalate, extract, logistics, and lay the girl. This is pre-relationship game. From the lay onward, a relationship is assumed and built with love game where the male begins to see and have sex with the female on a regular basis. Keep in mind that pickup is a part of the relationship process where the relationship is moving towards marriage as the two fall deeper in love. ‘In love’ is the work of love game.

1.

Game evolves consistent with the relationship process where pickup game comes first to get to a same night lay and then after the same night lay, love game increases and pickup game decreases.

Chapter 99:
Natural Game

Natural game is when the male graduates from using lines and scripts to simply riffing on cocky & teasing behavior with women and when this becomes a part of his personality. That he becomes fully alpha nomatter the circumstance as in he integrates with the attractive male personality. He couples this with the utilization of the emotional tension model that he now automatically persues with the women that he interacts with. He generates this powerful energy that is addictive for the females around him and they become addicted to being around him as they experience the emotional tension in addition to being escalated on in coordination with this.
Chapter 100:
Emotional Tension Methodology

Spiking and Sustaining Emotional Tension
Using the Positive Tension Model we are intentionally trying to create positive tension with the girl that is the source of attraction and love. We are not going to break the tension but merely satisfy the tension through sex and repeat as shown in the model.

Emotional Tension Model:
1. Teasing & playful,
2. Verbal sexual and direct
3. Physical escalation
4. Sex
5. Cuddle
6. Commit (tell “I love you”)
7. Repeat

Conclusion
Build and maintain positive tension which means spiking emotionality (i.e. pleasure) in the girl. Lead this emotionality towards love and turn into a lifetime of Alpha and Beta in Love.
Chapter 101:
Pickup Game

Pickup Game Methodology:
Game is different at the earliest stages of the relationship process than it is later on. Pickup game is about attraction and seduction while love game is about being in love while in a relationship. Pickup game looks like the following:

1. Selection
2. Open
3. Vibe
4. Qualify
5. Isolate
6. Escalate
7. Pull or Time Bridge
8. Same Night Lay

We will talk about each step in the pickup game process.

1. Selection – Selection relates to the males conscious choice as to whom he wants to be with. As we discussed early in the book, at the highest levels, he should be choosing a high value female rather than a low value one. As mentioned, beta is high value for the female and alpha is low value for the female. As such the male should be choosing beta females and avoiding alpha females. This should set up the initial standards for the male and the basis for qualification of the women you open
2. Open – When opening, it is advantageous to demonstrate cocky/confident and playful game which will be used to simultaneously open and qualify the female. If she responds positively, she is willing to follow in dating dynamics and is thus a beta female, high value, and worth escalating with. If she does not, then she is unwilling to follow and is thus an alpha female and to be avoided. Something playful along the lines of, “Hey, I noticed you waiting over here. Are you usually this short?”. This is said playfully with a smile and then you wait for her to respond.
3. Vibe – Vibe refers to playfully making statements about either stories to direct the conversation, volunteering information rather than asking questions. They can also be teasing observations that are playful and create and continue to stoke the positive polarity.
4. Qualify – Qualification has to do with having standards for your women as we discussed in step 1. Qualification can be further aluded to after opening saying something like, “So tell me, what’s interesting about you?”. The qualification of women is a demonstration that you have standards and are thus high value. These are screening questions like and when she tells you things about herself that you are attracted to, compliment her on them. The qualify stage, once completed has shown that she has earned your interest and you have gone direct in letting her know that you are now interested in her. “When I first came over here, I wasnt sure about you. Now that I get to you know you, youre pretty interesting.”
5. Isolate – This means handling the logistics where you can be close and alone allowing you to escalate physically with the girl. If you are in a bar, maybe it means taking her to the dance floor where you can touch her freely and dance with her. If you are in a club, maybe it means telling her friends that you are going to get a drink with her and that you will bring her right back and then going to the bar with her.
6. Escalate – Begin touching her playfully and initiate more physicality as the night goes on. Start out with plaful pushing like, “You get out of here” and then you pull her close. This creates a push/pull dynamic that is emotionally exciting for the girl. This is where dancing comes in very handy. Dancing is one of the best ways to establish a context for the escalation of physicality. Another example of escalation could be sitting the girl on a pool table’s edge and positioning yourself between her legs as you talk to her.
7. Pull or Time Bridge – Pulling refers to leaving with a female from a venue and going back to either your place or her place to have sex. It can be helpful to simply say something like, “I’m hungry, let’s get some food” and then simply take her by the hand and leave getting a cab. It is important to assume the lay here. If you cannot pull due to logistics, then you are going to want to time bridge, or set up a meeting and get contact information where you can get to the lay at a later date. The reason you want to get the number early is because if she suddenly has to disappear with her friends or there is a mother hen in the group that prevents you from pulling, you can at least stay in touch with her and possibly meet up later. You can simply pull out your phone, and put it in her hand and tell her to enter the information. Then you can send her a text with an emoji with a tongue out so she knows its you.
8. Same night lay – When you are alone with the girl, you can push her up against the wall and just start making out with her and then bring her over to the couch and sit her down or lay her down on it. When you are hard you can unzip your pants, crawl on top of her and put it in her mouth thrusting into her lips (face-fuck). While she is sucking you, you can be massaging her pussy and when she is moaning, you can then take off her pants, put on a rubber and fuck her. Sometimes you will hear, “I don’t want to have sex tonight” since you just met eachother. In this case you can say, “That is fine. There is other fun stuff that we can do” and then proceed to have oral sex with her. Oral sex qualifies as sex and is the beginning of a relationship.

**** The final step is actually the beginning of love game, relationship. Realize that sex is the beginning of a relationship. There should be cuddling and staying the night after sex. You can make or go for breakfast in the morning. You should kiss her in the morning, cuddle, hold hands etc. and let her know that you don’t do one night stands, you do “ten night stands”. Essentially what you are saying is that you will be seeing her again and doing this again.

An example of successful pickup game is going out to a club and taking a girls hand, spinning her around, physically dancing and grinding with her to physical escalation and kissing and isolate logically, pulling her to home, oral sex and penetration, and begin relationship. From here continue the position tension model including teasing and sexual language via text and phone game, allowing for positive uncertainty eliminating certainty seeking behavior and the women chases you and falls in love with you.
Chapter 102:
Day Game

Day game is when the male opens females while they are going about their every day and they are not out explicitly trying to meet people (the street, public transportation). It can be a great time to meet a female that has her guard down and is in a more low key environment and more willing to talk.
Day game venues include restaurants, grocery stores, book stores, coffee shops, clothing stores, malls.
“Hey, I need a quick female opinion. Which coffee do you like, the dark or the light?” (Indirect)
or
“Excuse me, hi, I just saw you sitting there and I had to tell you, you have an amazing style. I really love your look; it’s so well put together. I had to come find out more about you” (Direct). The key here is to slow down your delivery and pause after you say “Excuse me” for two seconds, look her in the eyes and smile. I had to come find out more about you shows that you are going to be qualifying her based upon something other than her looks.
She says thank you
“Seriously, its so rare to see a woman with this kind of style, you have something unique about you that most women don’t have” . This communicates standards which conveys high status as well as makes the complement more specific to her and not just a general opener.
You put your hand out and ask her name, introducing yourself
Vibe for 5 to 10 minutes including talking about passions.
Qualify her as to the thread topics while demonstrating a passion of yours. For example: “You know, One of the things that’s really important to me is a fit lifestyle. I try to work out once per day and eat well”. She should then volunteer information about herself. You can then probe deeper into how serious she is about it.
Pay another complement based on something other than looks. “I really like that you’re into being healthy. It makes me think we could have a few things in common”
“Well, I enjoyed talking with you. I’d like to talk to you more over a drink or coffee sometime”
When she says yes, find out her schedule for now (instadate) or for later tonight or next few days. Have her put her phone number in your phone and save it.
—Soul
When approaching her if she is walking past you on the street, approach from the side behind her and lightly touch her on the forearm as you say, “Excuse me”.
It is important to realize that it is going to be easier to approach a girl that is by herself and this is primarily what day game is going to allow you to do.
The key to day game is to find venues where approachable women are present.
Approach women as you go about your daily life. Grocery stores, restaurants, etc. These are day game situations. Women are more often by themselves.
The key to day game is to always be on. Leave your house ready to meet people. Open everyone. Touch everyone. Tease everyone. When you meet someone new, touch them in a friendly way as soon as you can. This can take the form of a friendly arm pat or a handshake; anything.
Instadates
Something that can be helpful is taking the girl that you just met on an instadate and bouncing her to an new venue be it a coffee shop, bar, restaurant or your place. It is preferable to do an instadate where possible to decrease the probability that she flakes.
Her Fantasy
Women have the fantasy of ‘accidentally’ meeting a man somewhere normal, but unexpected. It is the concept of accidental romance.
Chapter 103:
Night Game

Night game is when the male opens females while they are out explicitly trying to meet people. The context is definitely there for all approaches.
Dance-Floor Open:
Reach out hand, she puts her hand in yours and you spin her like a princess and then start dancing with her.

Time and optimization:
“Blow me or blow me out”
Brad P.
This motto is important and speaks to the fact that when you are out in the field, it is important to quickly qualify women as to whether they are beta (follow in dating dynamics) or alpha (do not follow). The way to do this is with playful teasing to open her, if she does not play back/smile and is cold, the male is to extract quickly and move to the next set. Hence the idea that she is either to blow you, plays back and you will have a same night lay with her that night, or she blows you out, as in is cold, and you extract. There is no use plowing through with an alpha female and not getting the same night lay.
How to Bounce a Girl
Often times it can be advantageous to bounce a girl and her friends from one venue to another. This has the effect of increasing intimacy and familiarity between yourself and the target.

Intentionality & Coaching:
If you find that you have social anxiety or sticking points in the relationship process, pickup game or love game, it is advised that you contact us for coaching so that we can work through the process with you and move you forward in the process of getting laid and starting a relationship with the target girl.
1. Designing the ideal girl & relationship (build your profile in writing)
2. Goals for the night (opens, isolate, number, pull, same night lay, relationship)
3. In field (application of methodologies)
4. Debrief after night (Double-loop learning)
a. What went well?
b. What would you change?
c. Sticking points in the relationship process?

 

Chapter 104:
Physical Game

When you get really good and comfortable around women, you will notice that a lot of your game becomes more physical game, touching, hand holding, kissing, escalation. You will notice that it really doesn’t matter what you are saying as long as its playful & teasing which serves as the basis for inside jokes that are to be referenced in text & phone game. Most of the magic happens is with the physical chemistry that develops. Be it in a bar when you are close to her touching her arm, in a club dancing with her on the dance floor.
Chapter 105:
Online Game

When you live in a country with a gender neutral culture like the USA and Western Europe, online game becomes paramount in order to find a beta female. It is crucial to find females in countries that have gendered cultures as they will possess love drives and positive emotionality instead of victim drives and negative emotionality.

With online game, set up a meeting as quickly as you can. Don’t waste a lot of time with instant message or email chatting. Keep phone calls as brief, since you don’t get laid on the phone.

Online dating is going to be a numbers game and only about 5% of the opportunities will convert into an actual meeting. Don’t take it personally.

Try to be cocky/teasing with your interaction just as you would in person during the pickup.
Chapter 106:
Social Circle Game

While the alpha male pursues his own intentionality, it can be advantageous to build a social circle so that you can benefit from the network effect and social proof when in the field. The larger your social circle, the higher probability that there will be a beta female in your direct network worth building a relationship with.

Don’t get stuck into sitting around a house watching sports and drinking beer with a group of guys. Always make sure that you go out with your friends.

With friends, you need to be proactive. Always assume that others are just lazy about calling you to hang out. Take the initiative to text or call your friends and be the organizer of going out/events etc. Invite your friend to do something. Don’t get upset if you’re always the one having to organize and contact your friends. Remember that most people lack initiative and expect others to do the work.

Don’t be needy with your friends. People will flake at times; don’t let it get to you.

Chapter 107:
Wings

While the alpha male is confortable going solo in the field when meeting women, it can be advantageous at times to have a wing with you to speak with the target’s friends while she is out. At other times, wings can open different sets at and increase the probability of finding beta females within those sets to pull.

If you have a wing, make sure to observe the rule that whomever opens the set gets to decide which girl he wants to attract.
Chapter 133:
Beauty is Common

It is important for the girl to know that you are a high status man that gets with women that he wants. As such you should communicate to her that beauty is common and that it is femininity that is truly attractive to you. That you have standards that go past mere looks. This will be a large DHV and will disarm girls that merely have their looks going for them. It will get her to start qualifying to you. Allow her to earn your affection and get her chasing you. Let her enjoy this process and don’t break the tension.

It is a common misconception that beautiful women are rare. If you have ever traveled through Eastern Europe or Southeast Asia, you will know that beautiful women are in abundance and these women have attractive philosophy, psychology, personalities and behavior. They are congruent entirely with beta, the female archetype. They are looking for true love rather than pairbonding (dating) and are absolutely worth building a long term relationship and ultimately marriage with. It may be necessary for you to pursue pairbonding (dating) in the West while you handle the logistics of finding a beta female in the East and either joining her there or bringing her to the West.

It’s important to qualify women to find out if they are congruent with beta (attractive) or if they are alpha in philosophy, psychology, personality, or behavior (unattractive). You can filter out the alpha females or simply know that you don’t see her as relationship material and that the sexual relationship is going to be purely transactional. You can explain to her how you find masculine traits in women unattractive and how she is alpha in some if not all of the four aspects of human development; philosophy, psychology, personality or behavior.

If necessary, you can explain how feminism is a turn off since it is the opposite of femininity and you are attracted to feminine women. You are seeing how you are developing standards for women now and you are the qualifier, the selector and the decider!

In the West, we live in a feminist culture that breeds unattractive women from a philosophical, psychological, personality, and behavioral perspective, but these women have never been called out on it since most men have low or no standards and are simply impressed by appearance. These women are ugly on the inside even if they are beautiful on the outside; inotherwords they make for a fun transactional sex relationship but you would never want to have a long term monogamous relationship with a person that is ugly on the inside. You have higher standards for women than that. Take the view that beauty is common and that the true source of attractiveness is femininity in a holistic perspective and become a high value male that experiences sex as ubiquitous.

A real man, one that has his life together in every way, is far more rare and desireable than an attractive woman since he is congruent with the male archetype along the four lines of human development; philosophy, psychology, personality and behavior.Attractive women are desperately seeking and competing for alpha males and most don’t even know about intrinsic attractiveness (femininity) past their appearance!

 

1. SELECT

Chapter 108:
The Primacy of Selection

The number one key to a successful relationship is selection. The key to selecting a female is to find a female that is congruent with both the gender archetype of beta and the psychological archetype of empathy. This amounts to finding a beta female.

Since women in the Western world are more alpha from a gender archetype perspective and are more narcissistic from a psychological archetype perspective, often times this will mean that selecting a girl for a long term relationship/marriage will necessitate selecting a girl from the Eastern world including Eastern Europe/Asia. If you are interested in just sex or a short term fling, a Western woman may fit with that approach, but just know that going in.

Chapter 108:
Breaking Rapport vs. Building Rapport

It’s a common misconception that you should be nice and try to build rapport with a girl in order to pick her up. In actuality, this is exactly the opposite of what you should be doing. You should actually be intentionally trying to playfully break rapport with the target in order to create positive tension that you will lead to a same night lay. This cocky/teasing playfully breaks rapport and begins the pickup process.

Building rapport is for after the same night lay when you transition to love game.

Beta males attempt to build rapport during the initial phases of the pickup which is a demonstration of lower value to the target and does not create the emotional tension of attraction.
Chapter 109:
Be a Challenge for Her

High status men have an abundance of women. Allow her room to feel her emotions of missing you without you having to provide certainty to release the positive tension. Allow her to chase you and she will love you for it. As such, you should make her work to get you.
Women like to feel that they have earned a mans attention and that he is interested in her for more than her looks. They like to feel qualified.

Chapter 110:
Be Mysterious By Not Overspeaking

Don’t feel the need to explain yourself or your teasing and especially don’t say “just kidding” or apologize. Simply spike emotionality and then riff on the dating dynamic in various ways including fantasy chaining, stereotype reversal, role/playing, nicknames, directives, push/pull or sexual innuendo. Pickup game is an emotional experience rather than a logical one.

Spike emotionality and play in the uncertainty as to whether or not she can tell if you are joking. Become comfortable with the tension that comes from silence. Teasing is especially powerful when she doesn’t know if you’re serious or not because there is the tension of uncertainty excites her.
Chapter 111:
Don’t Wait for Permission, Don’t Ask for Permission

When you find a girl that you want to qualify to see if she is more than just a pretty face, you don’t wait for permission to do so or ask for permission to talk to her, you just own your intentions and tease her. If she plays back, then its on. If she doesn’t you have qualified her as to whether she has a sense of humor and she has failed. Thus she is not a beta female and is not a love candidate.
Chapter 112:
Don’t Have Platonic Female Friends

When in field, it is important for the male to sexualize his encounters with women and at least have a cocky/teasing dynamic so that the female does not categorize him as friendship material. You should be operating that you will either be labeled as lover material, or you will not be in contact with the female. There is no reason to be pursuing frienships with women that you would like to have sex with and have a relationship with. It is beta and we have all been there. Simply adopt the new mentality of “I don’t want to be your friend” and stay in the cocky/playful dynamic in all of your interactions with women and you will stay out of the friend zone.
Alpha males fuck their female friends so if you are going to have girls in your life, make sure that they know that you have sex with your female friends and that it is normal and healthy.
Chapter 113:
Orbiters

Men that do not own their intentions with women by creating emotional tension and leading it to sex end up being orbiters. Orbiters spend time with women without ever leading the interaction towards physicality. These are men in the female’s social circle that she is not physical with. Orbiters are men that are in the friend zone.
Chapter 114:
Approval-Seeking/Certainty-Seeking

High value alpha males are not looking for a woman’s approval, and thus he is cocky & teasing with all women. He isn’t afraid to say what’s on his mind directly or tease a woman because that is his personality. He does not approval seek or break the positive emotional tension in exchange for certainty.

2. OPEN

Chapter 115: Sets

A set is a group of girls that are in your proximity that you plan on opening. Though you may have a target that you would like to isolate, it is important to engage the entire set and this is where a wing can be beneficial. Wings can be introduced to the set and can be notified of the target ahead of time, allowing you to isolate and escalate.
It’s important to befriend and impress her group.
Introducing the Set
It can be helpful if the initial open of the set is a group experience where you make the introduction to the whole set that your group of friends is at the bar and would like to meet you and hang out together. This will allow you to approach the set later comfortably and introduce yourself to the girls individually.
When opening the set, engage the entire group and dont pay particular attention to the woman in whom you are interested.

Chapter 116:
Approach Anxiety

Most people have some form of approach anxiety initially before they get good with women. Approach anxiety should be dealt with by desensitization training, meaning purposefully opening a lot of women on a regular basis. As such, you are training your body and mind that approaching strangers and in particular women is a normal, healthy thing and nothing to be afraid of.
Chapter 117:
Opening

Opening can be either:
1. Direct – Which is typically done during day game or mixed with cocky teasing is used in night game
2. Indirect – Used to go in under the radar and open a conversation with a girl (ex. opinion opener)
The key to opening a girl is to acknowledge some sort of context (situational opener) and then to immediately inject some cocky and playful teasing into the interaction (cold read). This is going to set up the interaction for the positive tension model and should spike attraction. The positive tension model inherently avoids the friend zone for the male and puts the male on the lover track to the female.
This cocky and playful flirting also lets the male know if the female has a gendered philosophy along with positive emotionality (i.e. beta female) or if she has a gender-neutral philosophy along with negative emotionality. It simultaneously qualifies her and spikes attraction. This is the power of the positive tension model.
What we are trying to do is build emotional tension which is the source of attraction and then set yourself up as a challenge to her. We do so by playfully breaking rapport instead of seeking rapport.
When you are opening a woman, what you say doesn’t much matter as much as how you say it.
Get to a point where you can walk up to any woman, anywhere and just start talking. That is the power of alpha.
Unattached to the Outcome
The main thing to realize is that you can only control your behavior, not her. You should not be tied to any reaction or action of her. You should simply own your intentions and enjoy the interaction. Some girls will open, some won’t. Don’t get attached to the outcome ahead of time. Being unattached to the outcome is going to allow you to enjoy yourself much more and deal with any approach anxiety that you may have.
Alphas don’t attach much importance to any of your conversation or behavior. Relax, be playful and let positive tension/polarity do the work of attraction and seduction for you. Simply vibe with her and don’t worry about what your saying. You are not attached to an outcome. You have no expectations and are merely enjoying yourself.

Alpha’s identity is not outcome-dependent meaning nomatter what happens to him, it does not change his identity or intentionality.
Beta males are outcome-dependent and needy.
Opinion Openers
When opening a larger set, it can be advantageous to use an opinion opener. For example, you can ask for a girl’s opinion on something that is happening with your friend. Think about a topic that is emotionally engaging such as dating psychology, dating dynamics, etc and ask her opinion. Make sure that the question is not easily answered in a yes/no fashion, but rather required explanation.
Opinion openers should have some context with regard to the situation or location that you are in. This is called grounding.
Direct Openers
Direct openers are when you immediate verbalize your intentions to meet and get to know the girl. For example:
“You’re cute. Are you usually always this small though?”

Chapter 118:
Don’t Ask Logical Questions

At the pickup phase of the relationship process, don’t ask logical questions like, “What’s your name?” or “What do you do?”. In fact stay away from questions in general and simply riff on cocky/playful teasing and then vibing. Successful pickup game is an emotional experience rather than a logical one.

Logical questions attempt to build comfort with the girl which should not be done until after attracting her and qualifying her.

If you need to find out information, make statements instead of asking a question. “You look like you’d be a teacher”.

Don’t introduce yourself to a woman even if you have been talking for a while. Let her ask you your name, information etc. This shows that she is interested in you.
Chapter 119:
Three Second Rule

When mastering pickup game, you should get to a point where approaching and talking to people is just a natural function of who you are. If you notice a pretty girl that appears feminine, you approach and don’t really think about it. That is the whole thing with the two second rule, that you do not think about the approach, you just approach and use the positive tension model to do the rest. You notice her, and within three seconds you are walking over an being playful with her.
Chapter 132:
Get Out of Your Head

It is important to know the difference between consciousness and self-conciousness. Consciousness allows us to be fully present in the moment, in state, and pursuing our own intentionality.

Self-consciousness is when your awareness goes towards the analysis of yourself in negative ways instead of acting in the moment. Some call this being in your own head so it is important to get out of your head and stay in the moment enjoying and owning your intentions.

Consciousness allows you to focus on the dating and positive tension dynamic rather than what you are saying. It allows you to be spontaneous and playful. This is called being in state.

Happiness is to be your default state. The now is the only moment there ever is – do not seek happiness in the future, it’s now. The way
that you feel now, this is it. Once you realize, yes there’s a future, but this moment is it, then the concept of time become
irrelevant. There’s no real use for time.
Chapter 120:
Open Everyone, Touch Everyone, Tease Everyone

It’s a common misconception that you should only be speaking with targets. Talk up anyone and everyone and get comfortable with the understanding that it is entirely natural to speak to people that you don’t know. In doing so, you are training yourself to become social and assertive.

Create social momentum by opening all sets and being unattached to any of the outcomes. You make instafriends, instawings by simply opening everyone because that is who you are. You are socially powerful nomatter where you are or whom you are with.

One of the things that I used to do was arrive early at a venue and chat up non-targets simply to create social momemtum. It put me in state and allowed me to speak with them later in the night and get introductions to their friends.

You open everyone because you get energy by being social rockstar and that is just who you are. Able to approach, open and carry on a conversation with anyone/anywhere. This is social power and leads to peak confidence.

Believe that the world is a friendly place and everyone is your friend.

Make it a habit to tease and have fun with every woman that you meet to keep yourself socially conditioned. Just like working out. Have social workouts.

Touch Everyone
Whenever you meet someone new, find a way to touch them in a friendly manner. Connect with people physically in addition to verbally. Alphas touch people. Shake hands, pat on the shoulder.
Tease Everyone
Always be on, playfully having fun with everyone by teasing them/the situation. This makes people enjoy you and being in your presence.
Chapter 121:
Be Confident

Know that you can handle anything thats likely to happen to you. Knowing this means that you can have fun doing it. You know what you are doing and you have been there and done that so it is really no big deal.

Chapter 122:
Comfortable Being Uncomfortable

One of the best things that you can do is get comfortable being uncomfortable. Consistently do that which makes you uncomfortable and the fear subsides. Be pushing your boundaries and comfort zone.

Get used to being in set with strangers and being playful, not worrying about what you will say next but just interacting with people because it is fun.
Chapter 123:
Improvisation

The better you get with women, the more you can simply improvise when you are with them and simply focus on leading the interaction in cocky/playful and sexual ways.
Chapter 124:
Be Cocky, Direct and Teasing

Call her a ‘dork’ or a ‘brat’. Or if you notice something unique about her, what she is doing, her appearance etc. you can nickname her, cold read her, fantasy chain.
The alpha male is about direct game coupled with cocky and teasing flirting. He playfully breaks rapport in order to spike attraction and leads this attraction towards sex. He takes full responsibility for the isolation and escalation of the target (i.e. beta female).
An example of cocky & teasing game would be to reframe the situation as her trying to pick you up and tease her about it.
The key is to tease her about something and then use whatever she says and play on it. You can then transition to nicknames, cold read, fantasy chain, teaching her.
The key is to build suspense by acting serious while joking but not to break the emotional tension by making it explicit that you are joking. The uncertainty is what triggers the attraction mechanism in her. A smirk is fine.

Chapter 146:
Value Scanning

When at a venue, become aware of the sets and targets there without continuously value scanning (i.e. looking around and staring at the girls). Value scanning is a DLV and should be avoided. Remember, you are the type of guy that has scores of pretty girls in his life competing for his attention; why would you be looking around and staring at girls then?
Chapter 125:
Tease vs. Neg

The alpha male knows the difference between a tease and a neg. The tease is to be playful and is meant to create positive tension that ultimately leads towards sex and a relationship.
A tease is a backhanded compliment. Something along the lines of, “You’re cute but are you usually this small?”. Something that is playful and draws on the dating dynamic.
A neg is meant to lower a woman’s perception of her value so that you are perceived to have higher social value than her. Women tend to have sex with men that have higher social value than them.
Tease a woman playfully, because she absolutely adores it. Tease her about her answers to your questions, the way she dresses/her stature, her quirks and mannerisms.
3. VIBE

Chapter 126:
Avoid Boring Conversation by Vibing

Don’t go through the normal interview questions about eachother (family, school, work) and instead be playful in the interaction allowing the uncertainty to simply be there and the mystery to build. In fact, at this stage in pickup game, they are irrelevant. You are instead are testing to see if she is playful and takes your teasing lead (beta) and then transitioning to vibing which is making statements to lead the conversation rather than asking questions.

As a general rule, talk about things that are in the present or are future related and don’t talk about the past. In fact avoid questions altogether and make statements about whats going on in your life and allow her to open about her life that way. This is the way natural conversations occur that are not forced.
Chapter 127:
Vibing

Vibing and adult play go hand in hand. You want the interaction to be an emotional experience of attraction rather than a logical experience. There are various ways to engage in adult play with her including:

1. Value Statements
2. Nicknames
3. Push/Pull
4. Playful Complaint
5. Stereotype (Role) Reversal
6. Directives
7. Sexual Innuendo
8. Sensual Teasing
9. Fantasy Chaining
10. Role Playing
11. Games
12. Cold Reading
13. Teach Her (The Social Scientist)
14. Measure Her
15. Fake Drama
16. Sexually Misinterpret
17. Dirty Jokes

After opening her, you are going to want to simply vibe with her, not feeling the need to fill conversation, but let the interaction flow. Don’t worry about the words, but rather focus on the playful dynamic. Let the positive polarity do the work of attraction and seduction for you and simply vibe with her as you allow your physical game to escalate with her. As you get better with girls, this will simply become natural and you understand your context and how that allows you to open any girl anytime.

Remember: It’s completely natural to talk to anyone including woman even if they are a complete stranger. Open everyone because that is just the type of social person that you are.

Let the interaction be just a natural extension of your playful and social self that creates positive tension with all of the women that you interact with.

Vibing is the way natural conversations go. Make statements instead of asking questions. For example, if you want to ask her about something, try volunteering that information yourself to get the conversation to go in that direction. Don’t ask questions like it’s an interview and things will go much more naturally. Once the girl begins volunteering her information and sharing stories, simply assume that its on.

When vibing, open a few conversation threads on different topics and simply share stories, observations about what is going on around you and let her volunteer after that.

Vibing with push/pull dynamics amplifies attraction and you transition to physical escalation along with isolation.

Talk freely about sex, dating, male-female dynamics. This can be done by making observations in the context or referring to previous experiences or observations. Women are hardwired to find these topics interesting and they will often call upon her attraction button even by simply talking about them.

Vibing should be laden with flirting on dating dynamics, sexual innuendo.
Chapter 128:
Value Statements

Value statements are statements about what you are passionate about in life. These value statements lead into stories about experiences that you have had, your friends have had or you know of that relate to the passion. Value statements lay the foundation for qualification to see if she is on your level as it relates to your passions.
Chapter 128:
Nicknames

Give her a cute and playful nickname and have it be associated with something that you teased her about during your open and vibing. Something that reminds you of her.
Chapter 129:
Playful Complaints

Notice something about her and complain about it in a serious tone and give her a smirk. “Excuse me, do you always…”

Then riff on dating dynamics where she is already ruining the relationship.
Chapter 147:
Push/Pull

Push/pull is a verbal and physical dynamic of mixing affection with breaking rapport in a way that creates emotional tension. Push pull is a way to lead in with affection and then break rapport playfully pushing her away.
For example:
“I was just thinking about you…Now stop making me think dirty thoughts!”
Push/pull is a dynamic that you want to achieve with the girl that stokes the positive tension already achieved in the first place with the teasing/cocky opening. The concept is that you push her away and then pull her close to you or take yourself away and then come close to her. This can be done physically with your body.
Chapter 130:
Stereotype (Role) Reversal

“Listen, just because your being nice to me doesn’t mean I’m going to go home with you alright. Plus, I don’t think this would work out anyways, I’m… and you are…”

The key is to intentionally misinterpret her words or behavior and then riff on dating dynamics where she is the one chasing you, seducing you.

Riff on dating stereotypes and reverse them:

Dating Attraction
Dating Escalation
Dating Sex
Dating Relationship

Chapter 131:
Directives

Alphas give directives in the relationship. Part of being the cause and the woman being the effect. Directives coupled with physicality can be a powerful combination. “Come here…” or “Get over here” and then pulling her in and giving her a kiss. This can be a powerful technique for the early kiss.

You can ask people politely what you want them to do and they will do it. Assume the lead and that others will follow.
Chapter 134:
Jelousy Plot Lines

Increase her buying temperature for you. Show pre-selection, meaning that other girls have chosen to be with you therefore you are acceptable to her. Use existing sets to attract the target.
Chapter 135:
Fantasy Chaining

An example of this would be to say, “Alright, so here. Imagine we are two movie stars that just met… whats your name?” Then she gives you her movie star actress name. You introduce yourself as brad, brad pitt. Then you riff on the fantasy together.
Fantasy chaining is related to role playing where you can plan out something silly and fun in the future and riff on that creating your inside jokes together.

Chapter 135:
Role-Playing

Role playing begins with the initiation of a scenario, directive or decision that is made by you and then you and her get to play it out together then and there.

For example:
“So I’ve decided that we are going to go to Vegas and get married by an Elvis impersonator…”
“Here let’s write out our vows…”
Chapter 135:
Games

Playing kid games together can be a great way to vibe together. Like tickle games, tag, randon phone picture game, and trivia.

A fun game that allows you to DHV is the social science game where you both play social scientists that get have to describe and read what is going on in the dating dynamics around them.
Chapter 136:
Cold Reading

Women love spontaneous personality reading & psychological analysis. When vibing with her after opening, you can say, “Hey, wait a minute, you must be one of those girls that…” and then cold read her with some cocky & teasing observations. “Yeah, I knew it”! “Yeah, you get out of here” and use physical push pull dynamic.

The key about cold reading is truisms. Identifying types of girls in dating dynamics that are either trouble-makers or stereotypes.

For daygame, you could use something like, “You seem like the kind of person that who takes pride in her appearance. I like that.”
Chapter 137:
Teach Her (The Social Scientist)

When vibing, one of the best things that you can do is teach her something. And how convenient, you are becoming an expert on dating dynamics including the mechanism of attraction, escalation, sex and love. You can look around you at your venue and describe what is going on regarding what works vs. what doesn’t work with women. You can talk about how some guy is trying to be nice and he just doesn’t get it with women; what is attractive to women.

For example:
“Isn’t it interesting how the majority of men try to get into a girls pants by being nice to her? How they think that by seeking her approval they can buy her attention?”

In this example we are demonstrating social science (dating dynamic) expertise and demonstrating that you are an insider that knows and thus you are high value. In addition to that you are also pacing her experience and how she experiences the night out.
Chapter 138:
Measure Her

A great way to get into the dating dynamic of you leading and her following as well as adding physicality into the interaction is to measure how tall she is in relation to you. You can even tease her that she is a midget and that she must be like 4’ tall. Once she stands up next to you and shows you how tall she is you can playfully push her away and say, “Get out of here, your definitely 4’”. Then you can transition to alright, lets see how big your hands are and put your hand out for her to put hers on yours. You are seeing how there is teasing and physical escalation built into the interaction!
Chapter 139:
Fake Drama

Fake drama can be a great way of introducing a dating dynamic and emotional tension. You can act like you have to break up with her now telling her, “We have to talk…” or “I’m going to have to break up with you…”. Being playful with drama and then playing in the uncertainty is attractive to women and fun.
Chapter 140:
Sexually Misinterpret

When she says something that can be misinterpreted sexually, do it and reframe the situation as her trying to pick you up and seduce you. You can use this to riff on sexual innuendo and even discuss the topic of sex with her.
Chapter 144:
Sexual Innuendo

While being social, sexualize the interaction playfully. Creating sexual innuendo jokes together. Joke around sexually while socializing. If you are a businessman, tell her about how you want to audit her assets and check out her balance sheet in a sexual way and be playful about it.
Chapter 144:
Sensual Teasing

Sensual teasing is when you verbally express your desire for her but put up a barrier or take it away in some capacity. For example, “You don’t even know what I want to do to you right now…” whispered in her ear at a bar or club with people around.

You can also accuse her of making you think dirty thoughts. You can blame her for being an evil little tempress.

You can also do bait and switch where you slowly reveal sensuality and then take it away from her at the end.
Chapter 140:
Dirty Jokes

For example:
“What did the naughty goat say to the other goat?”
Pause
“I’m horny”

Another example:
“What did the naughty app say to the other app?”
Pause
“I’m want to whip out my Twitter and bust my Google all over your Facebook”
Chapter 141:
The Takeaway

The takeaway can be a powerful technique of using your presence and removal of it to create more positive tension. Withdrawing your attention in subtle ways allows her room to chase you and come to you after you have created the positive polarity.

4. QUALIFY

 

Chapter 142:
Qualification

Qualification and vibing go hand in hand. Ideally you would have made several value statements as to your passions and then qualified the girl as to whether she is on your level. Qualification is questioning someone to determine if they meet your standards.
A woman qualifying herself to you means that she is telling you why you should be interested in her. This allows her to have done the work to earn your affections and have your interest in her be based upon something more than just looks. Qualification sets you up as a challenge, someone that she has to work for in order to get and this is attractive to her.
Since you are alpha, or high value, she needs to win your interest, so you qualify her. She has to win you over.
As we did in selection, we figured out what you really want in a woman. Now, qualify her for these characteristics. For example, if you value education, ask her what books she has read.
The key here is to make a value statement, or talk about reading, working out being a passion of yours and then testing her as to whether she reads or works out. The fact that you have demonstrated that you are high value with the passion statement and then qualified her as to whether she does it means that you have standards. This allows her to go through the process of winning your approval based on something other than her looks.
The idea here being that she has to try to win your approval, and do so through her personality instead of her looks.
Qualifying Question: “So, whats your story?”
Her response:
Investigate:
Compliment: “Wow. When I first met you, I had no idea youd be this interesting.”
The key here is to be arrogant which translates into a qualifying frame.
Qualification is where you make your interest more specific to her personality.

5. ISOLATE

Chapter 143:
Isolation

After qualifying her and going direct with your interest in her based on her personality, you are going to want to get her alone so that you can escalate physically. The goal here being physical intimacy. Isolation means handling the logistics of being able to do so. Whether this means going to the bar for a drink with her, going to the dance floor, moving to a different table where you can talk alone.

In terms of isolation, you have three options:
1. Within venue isolation
2. Bounce to isolate
3. Pull to isolate

Within venue isolation means that you bring her to a different area of the venue where you can be alone with her. Bounce to isolate means that you bring her to a new venue, ideally with just the two of you. Pull to isolate means taking her home.

If you are at a bar or a club, you can say, “I am hungry. Let’s go get some food”, then take her by the hand and leave with her, getting in a cab and taking her back to your place or hers. You can eat at your place or her place. This allows you to be isolated with her allowing you to escalate.

It can be advantageous to bounce the girl and her friends from one venue to another venue. This increases familiarity between yourself and her and builds a connection that you have been together.
Chapter 145:
Unreactive vs. Reactive

Sometimes during the pickup process, the female will alpha test the male to find out if he is unreactive and thus alpha or is reactive and beta. It is important for the male to be unreactive at all times and maintaining composure and that what she says does not phase you.
Some call alpha tests congruence tests where the woman is trying to see if you are centered in your own reality (i.e. unreactive and owning your own intentions). Playfully tease her frame.
Strong Reality vs. Weak Reality
Alphas have a strong reality and are unreactive to challenges to their intentionality that come from others or the environment.
Chapter 148:
Indications of Interest (IOIs)

While not entirely necessary, indications of interest (IOIs), can be helpful in identifying opportune times to open a female and then qualify her as to whether she is a beta female.
The main signal to look for is whether she is being friendly and keeping up her end of the teasing/conversation etc. When you notice this, the next key is to escalate to the next step in pickup game ultimately moving towards sex. It’s important for the man to take full responsibility for this escalation and to escalate until she says no. Most often, you will not even get a no and you can proceed to sex. This is the power of the same night lay. If you are teasing and she is teasing back or is playful, it’s on and assume the close (i.e. same night lay) until verbally spoken otherwise.
Chapter 149:
Getting the Number

After opening a girl, you can use a time constraint to then ask for the number. For example, “Hey listen, I have to get back to work but I really enjoyed talking with you. We should stay in touch”. She will then say something along the lines of, “Yes, I agree”. Then you say, “How are we going to do that?”. She will then volunteer her contact information. Be sure to get the phone number and not just Facebook contacts etc. You can then send her a text to make sure that the number goes through and she has yours and knows who it is.
Chapter 150:
Instadates

After vibing with the girl, you can go for the instadate (instant date) by saying something like, “You know, I’m in the mood for a quick cup of coffee. I’d love for you to join me”. You can then bounce her to your local coffee shop or restaurant.

If the instadate is not available, get her number by saying, “Hey, I really enjoyed speaking with you, we should stay in touch”. She says that she agrees and you say, “How are we going to do that?”. Then she gives you her contact information.
Chapter 151:
Flaking

Flaking is when a girl blows you off or ignores your attempts to contact her. Early on when you are developing your game, this will happen more frequently. As you get better with women, they will not flake.

If a woman does flake simply act like a man who has lots of women interested in him. High value men simply redirect their attention from the bad behavior girl to his other good behavior girls and give them his time and attention.

Chapter 152:
From Number to Date

After getting the girls number, it is a good idea to do some cocky/teasing texts that anchor her back to the attraction that you generated in the first play when being playful with her in person. I suggest referencing the same teasing/inside joke without having to say whom it is. She will know exactly who it is and if she teases and is playful back, then it is on and you schedule the date.

The key to scheduling the date is to invite her to something fun that is not formal like going out for drinks or going to a club. This does not put you in the “date as an interview” frame. It is important that you express that you are already doing something that is fun/interesting and that you are simply inviting her along for the ride. Something like, “Hey, I am going to XYZ bar for happy hour, you should come with.”
Chapter 153:
Avoid Formal Dates

When going for the same night lay or a day 2 lay, it is important to avoid formal dates where there is a lengthy interview process involved before sex.

Invite her out for something fun, like drinks after work, dinner, or a trip to a club. You’re just being social and inviting her along for the ride.

The point is to avoid the “courtship” frame where typical behavior is a long drawn out interviews in the form of formal dates.

Chapter 154:
The Date

You should be physical with her early on in the interaction such as giving her an early kiss to set up the physicality frame with her. Hand-holding or putting your arm around her is a positive thing. Touching people is natural and if you have gotten to a date with her, she is attracted and wants sex with you, so get the initial kiss out of the way. Say, “Get over here when you see her” and kiss her. Then walk over and sit down together at the bar, coffee shop, or restaurant. Just assume that you have been in a relationship with this girl for a while and it will become so.

The date should not be an interview with endless questions, but should be playful vibing (trading statements) and physical game. When finding out information, make statements instead of asking questions. What you talk about isn’t important, since a woman won’t have sex with you simply based on what you say.

Don’t ask her where she would like to go. Have a place in mind, and invite her along. She does not want to be the chooser and wants you to be the alpha so she can simply enjoy going along for the ride.

Try to go to a place that’s near your house. That way you can bounce her over to your place for a drink, watch a movie etc.

Any romance should come after sex, not before.

Sit as close as possible to her. Set up the intimate dynamic. Be comfortable touching eachother and do it often. If she reacts negatively, then you know you’re wasting your time hanging out with her.
When going on dates with a girl, you should have everything planned and prepared ahead of time and do not ask her what she wants to do or for permission to do anything.
6. ESCALATE

Chapter 155:
Physical Escalation (Kino)

kino – The use of touch to arouse physical and emotional desire

Escalating levels of physicality is an important aspect of pickup game since emotional progression without physical escalation means the friendzone. At the same time as you are building emotional tension, you should also be building physical intimacy. Touching should begin as early in the interaction as possible and ideally be built into the opener or shortly after.

Physicality will get easier and become a natural part of the way you interact with people. Physicality should not hold static but should be moving towards greater levels of physical escalation to move the emotional tension towards sex.

1. Touch her hand to check out a cool ring she has during or shortly after the open
2. Touch her wrist to see how small wrists she has
3. Touch her forearm when vibing on stereotype reversal
4. Touch her upper arm
5. Touch the back of her head (tell her a secret) after qualifying her, then taking an early kiss
6. Touch her lower back as you tell her you want to get a bite to eat and then pull her

Be playful with touching asking her if she is ticklish. Then have fun trying to tickle her in a few spots.

Stroke her hair. If she lets you do this its on. Then smell her.

Social Touching vs. Personal Touching

Social touching is touching that can be done at any venue and is typically associated with 1 through 6 above.

Personal touching goes past these levels and is associated with more intimacy and levels of closeness like holding hands, having her sit on your lap, etc.

Physical escalation begins with:
1. Social touching – should begin within 30 seconds and should be as early as possible in the interaction. Social touching should be in the context of talking in the open, such as demonstrating a point, teasing. The touching here is a subtext to the conversation.
2. Friendly touching – After social touching and is usually associated with vibing and the various strategies there including role-playing, play fighting, routines, arm around her for secrets or teach her something, tickling. Friendly touch is a bridge from social touching to romantic touching
3. Romantic touching – After friendly touching and is associated with isolation. This can include stroking her hair, her sitting on your lap, holding hands, or the early kiss.
4. Sexual touching – It includes touching past kissing and is once again associated with isolation. An example of this is after making out with her, sitting her down and pulling your penis out and putting it into her mouth.

 

Chapter 156:
The Early Kiss

The earlier you kiss the girl in the interaction, the better. This sets up the relationship dynamic in positive ways as you can kiss her as much and whenever you want after you do it that first time. Kiss her after smelling her in a bar or kiss her on the dance floor then continue on with what you are doing acting as if it is no big deal to have kissed her. Then pull her close again after than and say, “Get over here” and kiss her again whenever you want.
Kissing her early allows you to assume the boyfriend frame immediately including physical escalation, pulling and the same night lay.

 

7. PULL OR TIME BRIDGE

Chapter 157:
Pulling

After you have kissed a girl at a club or a bar, you pull her close and say, “Hey, I’m hungry, let’s go get some food”. She will say, “Ok” or “I’m not hungry”. If she says the first, you take her by the hand and leave with her, get in a cab and take her back to your place or her place. If she says the second, you can say, “You can watch me eat” and smile. Then take her by the hand and leave with her.
It is important to set up some context for the pull is the point.
The goal is to get her back to her place or your place so say something innocent and non-sexual to get the two of you alone together.
Chapter 158:
Venues

Venues are going to be different for day game and night game. Day game venues include grocery store, universities, malls, clothing stores, coffee shop (starbucks), restaurant. Night game venues include bars, clubs, lounges. It is important to know the venues in your local area along with the best transportation (often cab). It can also be advantageous to build relationships with the staff at various venues as you can say hello to them when you are arriving with the girl or demonstrating popularity in front of the target.
Chapter 159:
“Next” Mentality

You have to realize that pickup game is truly a numbers game. Only about 30% of the women that you approach are interested in meeting someone new right now. So the key here is to not waste your time on cold women and simply say, “Next!” and move onto the next girl or set. Don’t take cold women personally.

8. SAME NIGHT LAY

Chapter 160:
Same Night Lays

Same night lays are what distinguishes an alpha male from other men. Alpha males have game that allows him to pickup a female and get through the initial stages of the relationship process which includes the same night lay. The same night lay is the beginning of a relationship so it is absolutely essential for the male to develop the beliefs, knowledge, capabilities and experience doing same night lays.
The alpha male knows that there is no need to delay sexuality or the positive tension model and that the most passionate relationships begin with a same night lay. It’s a common misconception that relationships begin with long drawn out negotiations and interviews with the female (ie. dates). In actuality relationships begin after sex. It is the makes job to efficiently get to sex if he wants a relationship with a female; hence the same night lay.
After you get good with women, say night lays will be easy and automatic and you can know that nomatter what happens that night, you will have the confidence that you will be pulling a girl. This truly is a peak experience of life for the male and is the ultimate alpha experience.
Chapter 161:
Text Game

Text game is fun and is going to be important to carry on the positive tension model when you are not with the female. You can send playful teasing messages and escalate to innuendo and then fully sexual texts.
Text game should be kept to logistics and cocky/teasing at the earliest stages of the relationship process. After the same night lay, the texting can go direct with, “I want to see you tonight”and handling logistics to make this happen.
When messaging her if there is no inside joke, you can use “I just met your twin”. Credit goes to Savoy for this one.

 

Chapter 162:
Phone Game

“Phone conversations do not increase a woman’s attraction to you.”
—Xuma

When on the phone with the girl, you can reference the conversation threads that you were speaking about before or reference an inside joke that you two established in the previous interaction. Simply enjoy vibing with her and being cocky/teasing with her just like you would if you were in person. Then set the logistics of the next in person meeting with, “Hey, there is this really great bar and I am going tomorrow night. You should definitely tag along”. Remember to make statements rather than asking questions.

The goal of phone game is to handle the logistics of seeing eachother in person again. The goal of getting her phone number is to be able to see her again in case an instadate is not available along with the same night lay. Getting a number is not the goal. The same night lay is the goal. Dates are not the goal either and are often unnecessary and the wrong frame.

You get the same night lay to get the relationship, the instadate to get the same night lay, the date to get sex on day 2, the number to go on a date. This is the order of priorities with the same night lay taking precedence. You are not trying to get a number as if this is a victory. Numbers flake. Making specific dates with a woman that you have already qualified means that there is less of a likelihood of flaking.

Don’t make the number or the date the last part of the interaction. Spend time after getting her number and the date continuing on with vibing.

Put your number into her phone’s address book if you can.

Text her soon after meeting her for the first time. Contact her that day with your inside joke that you established earlier in person with her. Vibe on that and then get to logistics. You don’t ask her what shes doing or how she is.

PART II:
LOVE GAME

Love game is associated with dating dynamics after the initial sex has happened ideally with a same night lay.

Chapter 163:
Love Game

The key to love game is to realize that you should not stop doing the things that caused her to feel attraction for you in the first place. You are simply adding affection as a reward for her good behavior. That by pleasing you she earns your continued affection.

Love game should be direct with sexual and loving language where the loving language comes after she physically pleases you as positive reinforcement for her good behavior. The key is to keep this dating dynamic cycle going and growing. This is the relationship building process at work and is what feels natural for both you and her. As the dating dynamic cycle continues, there should be increased levels of exclusivity. As there is increased levels of exclusivity, the affection, physical and verbal increases as well.

Game in relationship is also known as love game. Love game is more advanced levels of game associated with being past the pickup stage of the relationship process. If you are never getting to more advanced levels of game, then you may have sticking points where you are perpetually in the pickup phase of the relationship process. It may be that there are no beta females worth building a relationship with but more likely a paradigm shift needs to take place from pickup game to love game.

Love game involves verbally going direct regarding your desire for sex with her often times communicated through text or phone game. In person, it will be communicated via physical contact of kissing, hand holding, smacking her on the ass, and telling her, “You are mine”. Love game is within the relationship process and should be increasing levels of exclusivity including having the exclusivity talk (while we are having sex, we won’t be with anyone else physically).

Pickup Game & Love Game
Alpha males know that sex is the beginning of a relationship, not the culmination of one. The following model shows how the interaction begins with the male utilizing pickup game in order to open, qualify, isolate, escalate, extract, logistics, and lay the girl. This is pre-relationship game. From the lay onward, a relationship is assumed and built with love game where the male begins to see and have sex with the female on a regular basis. Keep in mind that pickup is a part of the relationship process where the relationship is moving towards marriage as the two fall deeper in love. ‘In love’ is the work of love game.

Game evolves consistent with the relationship process where pickup game comes first to get to a same night lay and then after the same night lay, love game increases and pickup game decreases.

Transcendent Game
The perfect relationship is between the alpha male and beta female where the male continues to game his wife keeping positive tension and attraction with his wife so she continues to chase him lovingly and loves him for teasing her and he escalates to passionate sex. This building of true love is called transcendent game where the male graduates from the initial stages of the relationship process (pickup) to later stages of relationship/game, love game.

Chapter 164:
How to Build True Love?

Being in Love
Being in love is the goal of the healthy human. Being in love maximizes euphoria at the level of the mind and pleasure at the level of the body. The most conducive dating dynamic to being in love is between a masculine male and a feminine female. The masculine male can be referred to as alpha and the feminine female can be referred to as beta. A male female dynamic of the opposite, femininity for the male and masculinity for the female, is not conducive to being in love as beta males and alpha females model the opposite of their gender archetype and gender role and the human brain/mind evolved to fall in love with the gender archetype that models the gender role, masculinity for the male and femininity for the female.

Additionally, alpha females and beta males tend to identify with negative emotionality and philosophies of victimhood that go along with it, which are not conducive to being in love. If you believe that there is a victim in the dating dynamic inherently, then being in love is not possible. Alpha males and beta females should avoid those that do not have their aim as being in love as one’s peer group can effect one’s behavior.

True Love Methodology:
The true love methodology is actually a combination of four separate models utilized in a contiguous manner:

1. Alpha & Beta Model

2. Network to Love Model

1. Selection – Objective culture countries and the corresponding social network for the country (ex. VK.com for USSR states)
2. Messaging – direct FB, VK messaging and coinciding friend request:
Hey, I noticed you in the cooking group and found you interesting and pretty. I’d like to get to know you better. How was your day?
3. Interaction – Playful, sexual, love
4. Logistics – Coordination of physical meetings
5. Escalate – Sexually
6. Commit – Promise rings, marriage

3. Emotional tension model

4. Relationship model
1. Pickup
2. Sex
3. Cuddle & Commit (Exclusive discussion)
4. Promise ring
5. Engagement
6. Marriage
Chapter 165:
Pickup Artist vs. Alpha Male

Pickup artists spend their time in a perpetual cycle of pickup game and do not proceed past the same night lay(s). They do not graduate to more advanced stages of game known as love game.

Alpha males know that pickup game is merely part of the relationship process and is utilized to begin a relationship with a high value beta female. Alpha males know that sex is the beginning of a relationship and utilize love game after this.

It is a common misconception that alpha males need to be pursuing pairbonding (dating) and the corresponding multiple relationships in order to be successful rather than pursuing true love.
Chapter 166:
Long Distance Relationships

It may become necessary in Western countries to have a long distance relationship with a beta female due to the scarcity of beta females in the West, particularly in the North of the USA. A long distance relationship is should still be sexualized including sexting, phone sex, and mutual masturbation over Skype.

Get the woman on Skype as soon as you can. Don’t just be a penpal.

Chapter 167:
Invite Her Along For the Ride

You as an alpha male are busy doing cool things and have a mission in life. You invite her to come along for the ride. Girls are not alpha’s primary focus in life. Sex is ubiquitous and a given.

Chapter 168:
Never Apologize For Your Nature

It is important for the male to own his intentions and sexuality and understand that his desires are perfectly natural. He is to never apologize for his nature.
Chapter 169:
Separate But Together

Separate but together is a dynamic of a healthy and mature relationship where you and the girl can be together in proximity but doing separate things like reading, studying or working. This shows that you two can be productive together and still enjoy eachother’s company. Long term relationships have this dynamic.
Chapter 170:
Give Her Space to Miss You

As you begin to have sex on a regular basis, it is important to give her space to miss you. Allow her to feel the full spectrum of her emotions which will intensify in your absence.
Chapter 171:
Be Busy

It’s important to let girls know that you have a life. You do so by being busy and that you put yourself and your path in life before them. This makes them know that you are a valuable person and makes them chase you.

1. CUDDLE

Chapter 172:
Getting vs. Giving

Once sex has occurred along with the define the terms discussion, there is going to be a dynamic of getting (your demands) and giving (her wants). The key here is to realize that it is important to have demands as the natural dynamic between a high value male and a female is to have the high value male’s needs met by the female. She gets her needs met by meeting his.

2. DEFINE

 

Chapter 173:
Attraction vs. Affection

This distinction is important as you transition from the same night lay to a relationship. It is important to not stop doing the things that made her attracted to you in the first place as you add in affection related to the relationship. Keep in mind that she is to earn your affection with her good behavior so you pace it accordingly. Her pleasing you gets affection and that is the natural dynamic.

Chapter 174:
Female Friends

While the alpha male is explicitly trying to stay out of the friend zone, there comes a time when the male may develop alpha female friends that are not suitable for long term relationship. The alpha male may have sex with his alpha female friends and use her as a wing when out in the field, but he is to remain focused on finding a beta female to build true love with.

3. UBIQUITOUS SEX

 

Chapter 175:
How to Have Sex

This question is typically associated with the isolation of a target female where the logistics are already figured out. The key here is to understand that the alpha male does not ask for permission to have sex with the woman. If there girl seeks to be alone with the male, she already wants sex and has consented to be with him physically. Alpha males assume the close in this manner.
The second part of this is to remember the positive tension model which should have already been taking place leading up to sex. There should have been kissing, hand holding, and other forms of intimacy. Providing that the positive tension model has been followed, it is entirely appropriate for the male to pull the girl close telling her, “Get over here”, and kissing her passionately while massaging her tits.
The key is to escalate physically to oral sex where the male, after making out with the female, sits her down on the edge of a couch or bed and stands in front of her, pulls out his penis and puts it in her mouth. This oral sex gets him fully hard and he can then either perform oral sex on her or simply take her pants and panties off and put it inside of her and proceed to have sex. It is advised that the male wear a rubber if they are not in a relationship yet.
Chapter 176:
Transitioning from Initial Sex to Relationship

After the initial sex has taken place, there should definitely be cuddling the entire night with breakfast the next morning and the positive tension model and gaming should continue to take place. The alpha male clarifies that he is interested in being with just her and that they are going to continue seeing each other making sure to get her number. Text her while you are still with her and be playful with it to make sure that the number works and that you have logistics handled. Set another date before you leave her for not long after that to meet out and take her dancing or for a drink.
After Sex
Texting and phone calls can go direct sexual, teasing and logistics. The assumption should be the relationship especially if she is a beta female. The beta female will be interested in being in love with you and the relationship that coincides with this.

Chapter 177:
Network to Love Methodology

Selection is the single most important thing in the search for love.
Selecting the right girl (i.e. beta female) is the difference between Alpha and Beta in Love for life and ending up with a feminist woman that does not love men.

The number one determinant as to whether or not she is a beta female is culture. Does she come from an objective culture or a biased culture?
The key is to target countries with objective cultures to find love. The USA and Western Europe has a biased culture. East Asia and Eastern Europe have objective cultures.

Network to Love Methodology
1. Selection – Objective culture countries and the corresponding social network for the country (ex. VK.com for USSR states)
2. Messaging – direct FB, VK messaging and coinciding friend request:
Hey, I noticed you in the cooking group and found you interesting and pretty. I’d like to get to know you better. How was your day?
3. Interaction – Playful, sexual, love
4. Logistics – Coordination of physical meetings
5. Escalate – Sexually
6. Commit – Promise rings, marriage

Improve at each step in the process.

Notes
Beauty is common and that beta (femininity) is the real value driver.
For people that do not know what beta is you can simply say it is femininity that is the most attractive in a female; beauty is common.
She will then know she is only valuable to you inasmuch as she is feminine to you.
Would you rather be with a girl that truly loves you or with a girl that does not believe in or value love?

The girl that does not believe or value love has less value. Despite their physical attractiveness.
There are pretty girls with high love drives. High love drives come from the culture.
Eastern Europe and East Asia have objective cultures.
Ideal wife is a beta female that is 5′ 0″ to 5′ 9″, 100 to 130 lbs with a pretty face.
Chapter 178:
Relationship Methodology

Contrary to prior belief, most healthy and passionate relationships do not begin from friendships. As such, there is a definite pickup phase to the relationship building process. In fact, establishing a friendship frame with a target love interest can actually be detrimental to the true love building process where passion and sexuality are freely expressed physically and verbally.

Relationships actually get built not before sex, but after sex. Sex defines when a relationship truly begins, thus the priority of same night lays in the relationship building process.

Pickup is defined as the process of opening, attracting, escalating and handling logistics to allow for sex to take place. Our model for pickup is the Positive Tension Methodology where the male quickly establishes that he will not be a friend and will instead be a lover. This is established by playfully breaking rapport rather than seeking rapport.

Regarding sex, at the outset, there should be a minimum of oral sex and ideally penetration sex to increase intimacy allowing for love to grow.

The night after a same night lay or a ten-night-stand, the cuddle & commit exclusivity discussion will take place. This discussion centers around the fact that you will be exclusively having sex with eachother. This exclusivity now means that you are in a relationship with the girl.

After a period of months having sex and executing the Positive Tension Model in the relationship, you will now provide a promise ring to the girl provided that she is a beta female. If she is an alpha female, continue to enjoy pairbonding but exclusivity is not the priority for her nor you. You should be utilizing this time to find a beta female where you can actually build true love.

After the promise ring, it is time to take the next step when it is clear that true love is the permanent priority of both the beta female and the alpha male. This means getting engaged and ultimately marriage.

Having a marriage centered on true love is the purpose of life and allows for a love & sex perpetuity for the male.

1. Pickup
2. Sex
3. Cuddle & Commit (Exclusive discussion)
4. Promise ring
5. Engagement
6. Marriage

The Relationship Process:
Pickup is just the initial part of the relationship process. Alphas know the goal, true love into perpetuity (marriage), with a beta female, as well as the relationship process. Alpha and game literature has focused almost exclusively on the initial phase of the relationship process, pickup, and has neglected even mentioning the goal.

Alphas realize that they need to qualify their women as to whether or not they are truly beta (feminine) and thus conducive to bringing through the relationship process and building true love with. Alpha females are not conducive to building true love with since they do not have a love drive and have a gender neutral philosophy.

The purpose of game (cocky & teasing coupled with physical escalation & logistical isolation) is to facilitate the relationship process allowing for the building of true love to be enjoyed for a lifetime.

 

Chapter 179:
Love Comes After Sex

The alpha male only verbalizes his love for the female after sex. Verbalizing your love for the female before sex is beta. The female earns the males love through sexually pleasing him and she is happier when she feels like she has legitimately earned it.
Chapter 180:
Sexual Exploration & Experimentation

The masculine male leads the feminine female whom follows him enthusiastically in sexual exploration together. They learn about eachothers bodies and their own body as they enjoy mutual masturbation, oral sex and traditional sex from various positions and locations. They sexualize their discussions over text, phone and in person.
Give her a safe place to experiment with her sexuality like she has always wanted to do. Get her verbalizing her desires in text, over the phone, and in person and always respond positively to reinforce to her that your interaction is to be extremely sexual and that this is healthy and fun.

 

Chapter 181:
Sexual Language

Don’t forget the power of language. After you have had sex with the woman, understand that you speaking sexually to her and describing it in detail allows her to fantasize about you. If you are mutually masterbating together, be sure you tell her what you are doing to her so she can experience it with you. Otherwise, you can utilize phone sex or text sex to tell her what you want to do with her and to her. The more descriptive the better.

4. AFFECTION

Chapter 182:
Standards

Pickup either assumes that all girls are equally valuable and has no standards or claims that their value is entirely determined by their looks. PUAs typically refer to attractive females as HB and a number as if her looks entirely determine her value. This is simply not the truth. Girls that are beta (i.e. feminine) have high value. Girls that are alpha (i.e. masculine) have low value despite how physically attractive they are. If you find yourself settling for sex with low value women (i.e. alpha females), I suggest that you raise your standards.

Before you get in field, it is crucial to get your intentions and standards defined.

Males should look for high value (i.e. beta) females and stay away from low value (i.e. alpha) females.

In the USA and Western Europe (i.e. the West), we have a biased culture that is hostile to reason, gender archetypes and the love archetype. Biased cultures portray women being alpha as heroic (i.e. high value) and men being beta as heroic (i.e. high value).

So what do we do as a male in the West?

Make the effort to find high value women globally in the East. In the East, reason, gender archetypes and the love archetype are alive and well. We must utilize the internet and social networks to connect with these beta females and build a real relationship. It will be lasting.

You do not have to settle for low value women.

 

Chapter 183:
Relationship & Search Costs

When you are in a relationship or married to a beta female, you have more time to build perpetuities and to work out which would otherwise be spent trying to find sex (relationship eliminates search costs) if you were simply pursuing pickup. Marriage to a beta female entirely eliminates search costs.

The benefits of variety that come with pickup do not outweigh the costs associated with search costs, especially for those living in a country with a biased (feminist) culture. When you live in a country with a feminist culture, search costs almost become infinite within the geography of the country. One must search in different countries in order to find a beta female.

For men living in countries with objective cultures, search costs are extremely low and pickup becomes more viable. However, relationship with a beta female is the preferred route as there are benefits that are not available to those just pursuing pickup such as being in love, cuddling, working out together, enjoying meals together, listening to music together.
Chapter 184:
Mistakes

You have to understand that mistakes are irrelevant. People do not even see the mistakes that may happen. The key is to put yourself in a position where mistakes may happen. Let yourself go far enough where mistakes will happen; whether this be in relationships, opening, or pulling. The successful man is the one that ventures far, not the safe one that makes no mistakes.
Chapter 185:
Be the Social Guy

Be the social guy that goes out to bars and clubs and has fun making friends, is open to sex, that will most likely happen but is not attached to the outcome. The social guy makes friends with everyone regardless, is nonjudgmental with women and doesn’t let peoples looks affect him.

Social people are always on and initiate conversations with people, opening and vibing with them.

Social is value. The opportunity to have fun, excitement, playfulness, meet someone new, new experiences, new emotions. Freely give this value.

Alpha male (leader) is an extravert and a social powerhouse fearlessly meeting and opening with any and all. Possessing the reasoning to converse with any and win friendships/relationships with any and all.

Social is associated with euphoria at the level of the mind and pleasure at the level of the body and is most often the precursor to alpha in love. Becoming social is power allowing you to have any girl, any career, any leadership position.

Being social means being reasoned and loving individually and relationally where one’s approach is value adding without fear of not being compensated in return. This pro-social attitude and the behavior that follows is truly Human Progress.
Being reasoned & loving is a sign of Human Progress. Social is value and being social is valuable.
Act as if you are simply a friendly, outgoing person, to whom talking to complete strangers is a normal every day occurrence. If your body language and tonality imply that you are relaxed and open to new people and experiences, others should become more relaxed and open.

Social Bravery

Now that you have read through the How to Be an Alpha Male book, you are ready to formally go through the course and obtain:

Social in Work

Work is an opportunity to be social and thus an opportunity to receive pleasure and euphoria and should be looked forward to for this reason. The key is to be pro-social fearlessly adding value by simply being social.
Chapter 186:
Always On

Be sure that your social presence is always on. If youre at a venue, always be with people and having a good time.

Chapter 187:
Congruence Tests

Women will often test congruence by being difficult, bratty, trying to control the interaction etc. in order to see if he is thoroughly alpha. The key is to not accept the demanding or controlling behavior and to reject the frame by teasing it. Simply say, “Aww that’s cute. Look, she’s trying to…” then fill in the blank. This disarms her frame and she may even smile.
The key is to have the dominant reality and understanding that its her loss if she is difficult and that you do not become reality, approval-seeking or otherwise supplicating.

Chapter 188:
Male Friends

Being social means being the first one to engage with another to add value (remember the value spectrum); often times social itself is the biggest value for oneself and others.

Context is important and having a business card really helps in the friend making process. You can simply approach and say,

“Excuse me, I just wanted to introduce myself. I am Michael Herlache and my wife and I have a startup company that we are promoting to friends and family. I wanted to give you my card…”

Then continue with,

“What’s your name?”

“Cool, what do you do?”

“Awesome, do you have a card? Our friends are our family”

And end with:

“Glad to have you as a friend”

The simple utilization of actually adding value by being social itself will open doors and create unlimited numbers of friends and fame if you want it to. If you have written a book you can download the book on their phone for free and let them know that:

“My book is your book” and you touch the person on the shoulder as you are giving a gift and you want them to know this.

When you see them, you reach out and shake hands and embrace saying:

“My friend”

 

5. COMMIT

Chapter 189:
Game in Relationship

Game through the Positive Tension Model is essential to maintaining attraction and passion in a relationship. Simply because you are in a relationship with a girl does not mean that game stops, in fact game gets taken to a new level as you begin to integrate more cuddling and I love you’s with love game.

Fulfill your dreams of love and sex. Any time you think of sex or want sex, be sexual and speak sexually with your girl. This is what alpha males do. Get her talking about how much she wants your dick and how much she loves your cum. She will get more comfortable discussing sex openly with you the more sexual you are with her.

Always be moving your encounters with women towards sex and physical affection.

Become an attractive man. The type of man a woman wants is a sexual man that leads the interaction. Don’t make her lead. Move your encounters with women towards sex.
Chapter 190:
Don’t Get Jealous

Don’t ever be jealous. She had a sex life before she met you. Other men will be attracted to her. Get over it.
Chapter 191:
Dealing with Bad Behavior

When she is acting like a brat, call her out on it without being reactive. You can simply tease the frame by saying something like, “Aww, it’s so cute; you sound like a 2 year old when you throw a temper tantrum” and smile. Rather than engaging her frame and being draw into her reality, you reject the frame by teasing it and this disarms it.
Chapter 192:
Open Relationships

There may come a time when there are multiple girls competing for your attention or you have same night layed an alpha female that you do not intend to have a long term relationship with. During this time it is going to be helpful to set up the terms of the interaction. I have found that using the following language can appropriately set expectations, “When we are together, we are together fully, but when we are not, we are not”.

6. MANAGE

Chapter 193:
Managing the Relationship

This is where it is important to first dictate the terms of the relationship. Are you going to be exclusive? From here it is important to see eachother on a weekly if not daily basis.
Chapter 194:
Marriage: The Love & Sex Perpetuity

The purpose of pickup is to build a sex perpetuity with a girl. Men that do not take the time to build relationships with women are not building sex perpetuities. The ultimate sex perpetuity is known as marriage. The male simply has to be sure that she is a beta female. Marriage with an alpha female is not the goal.

Since love and sex are the major drivers of pleasure and euphoria, marriage with a beta female is truly Human Progress.
Chapter 195:
A Day in the Life of an Alpha Male

For those that desire to become an alpha male, it is important to have an idea or a mental picture of what the life of an alpha male actually looks like.

7:00 am – I wake up naked next to beta female wife. Cuddle and have sex using morning wood. We tell each other “I love you” while I am inside of her.

8:00 am – Naked wife is making breakfast. Check work email for IOIs from buyers as well as appointments for the day. Running a boutique M&A shop means that time is spent winning engagements as well as working with buyers on existing engagements to move them towards making and offer and ultimately closing. There are three calls for the day; one at 11 am with a potential seller. The business has approximately $10M in revenues as well as $1.5M in EBITDA. Multiples for businesses that are under $25M in total enterprise value (TEV) typically get done at a 5x to 5.5x EBITDA multiple. The two other calls are in the afternoon at 1pm and 2pm and they are both with lower middle market PE firms that are interested in the firm’s engagements. Eat breakfast with the wife. She made eggs, irish oatmeal, fresh fruit, and black coffee. Delicious.

9:00 am – Put workout clothes on and bring wife to the gym inside the building. Workout for an hour doing bodybuilding, working on the major masculine muscle groups. After strength training begin to run on the treadmill. Running generates a natural high. The wife loves to see me bodybuild; it turns her on.

10:00 am – Back to the condo and I strip my wife naked. We take a shower together and wash each other.

11:00 am – I call the seller and discuss our firm and what we do. I ask the seller about price expectations of the business as well as how performance has been last year. We get a general agreement as to multiple range which is 5x to 5.5x EBITDA and fee which turns out to be 6%. After the call I make a note to draft the engagement agreement which I send to the seller later in the day.

12:00 pm – Check Alpha University email account for recent enrollments. Make video article on game in relationship and discuss the Positive Tension Model. Upload to YouTube and link to the site for Alpha TV.

1:00 pm – Call East coast private equity group that is interested in manufacturing engagement. Discuss industry interest and if there is any experience dealing with similar companies. Write down the questions that the PE firm has; these will be relayed to the seller. Finally, ask what multiples that they are seeing in the marketplace for deals like this as well as where they typically come in at. This is going to help in prioritizing buyers.
2:00 pm – Call with Florida based private equity group that is interested in business services engagement. You find out that they typically come in at 5x but will go higher depending on whether the business has substantial % of recurring revenue as well as low CAPEX.

3:00 pm – I check work emails to see if any buyers have sent an IOI. My analyst has scheduled another meeting for tomorrow meeting with a communications company that does $20M in revenues.

4:00 pm – I go to a closing in Fort Lauderdale, FL. The purchase price is $4M with a 6% fee. This means a $240,000 fee. I drive to the bank after receiving the check and deposit it into my savings account. I am going to hit my $1M cash target in another few years.

5:30 pm – My wife gets dressed is a sexy skirt and top and we are going out on South Beach for dinner, drinks and dancing. I am in a dress shirt and jeans.

6:30 pm – We are dining at a high end seafood restaurant. She orders fish and a mojito. I order the lobster and a vodka tonic with a lime.

8:00 pm – We go to a lounge/dance club playing house music. She orders another mojito and I have another vodka tonic. We drink and dance together. It is so much fun having a beautiful, sexy and loving wife.

10:30 pm – We take a cab back to the condo. Once we get back inside, I kiss her and take her clothes off. We have oral sex first and then we fuck on the couch overlooking the city.

11:30 pm – We shower, brush our teeth and go to bed

12:00 am – We say “I love you” and cuddle until we fall asleep together. Life is amazing.

You can see what this looks like visually by watching our show, How to Be an Alpha Male, on Alpha TV at our website, www.UniversityAlpha.com.
Chapter 196:
The Alpha Code

The alpha male does not cheat on a beta female but is free to be with other women if the female is not beta. The key is to determine if the female is beta or not. If she is not beta, then the male should simply enjoy sex with her and then spend his time looking for a beta female. When he finds a beta female he should be exclusive with her and enjoy alpha and beta in love.

 

Chapter 197:
The Alpha & Beta Lifestyle

The alpha & beta lifestyle is what we should all be working towards. The alpha & beta lifestyle is characterized by an alpha male and beta female being married, working out together daily, having sex together daily, the male having a perpetuity, and both being reasoned/objective philosophically.

Chapter 198:
Alpha & The Games

Alpha males know the games in life and play them to win. Beta males don’t know the games and do not play to win.
The Love Game:
Become an alpha male and find and build true love with beta female and marry her. This is how you win the love game.
For example, I have married a beta female, Svitlana Herlache.
The Perpetuity Game:
Build a passive benefit stream by building, selling, or buying a perpetuity. This is how you win the perpetuity game.
For example, I founded and run the boutique investment bank, the AltQuest Group.
The Fitness Game:
Build a toned and sexy body that you train to get stronger daily and wear a style that conveys high value and shows off sexy body. This is how you win the fitness game.
For example, I am 96 kilos and workout daily doing bodybuilding and mostly wear dress shirts with blazer from H&M with well fitting dark jeans.
The Intellectual Game:
Learn reasoned methodologies and analyze phenomena consistent with the methodologies. This is how you win the intellectual game.
For example, I founded Alpha University to teach men and women about and how to win the games in life.

Chapter 199:
Ambition

It is a big DHV for a man to have ambition. Show that you are studing in higher education, building a career, or building a business. If you dont have wealth, the next best thing is to show that you have the potential for it. Show that you are ambitious and have a plan. Be able to talk about your plan when the time comes and show your passion for it.

Chapter 200:
Winning the Game

You win the game when alpha becomes a part of your psychology, personality, and behavior and when sex becomes ubiquitous. You will notice that you open everyone, touch everyone and tease everyone and the world responds positively towards you. This has the effect of creating an ever increasing social circle.

When sex becomes ubiquitous, your preferences and behavior changes. Chasing women nolonger is your primary purpose in life and this opens you up to other productive endeavors and experiences.

Winning the game means achieving the Alpha & Beta way of life by becoming alpha, finding and building love with a beta female, and building one perpetuity with passive income larger than your expenses.

The highest quality of life is the alpha and beta lifestyle. When you have achieved this, you have won the game.

 

PART XI:
NEXT STEPS

The next steps are to actual become an alpha male by building capabilities consistent with all of the methodologies discussed in this book. We have laid them out step by step for you to execute on; now go and do it!

Become an Alpha Male Methodology:
Chapter 201: Live Same Night Lay Course
Chapter 202: Get Social
Chapter 203: Get Beta Girlfriend/Wife
Chapter 204: Get a Career
Chapter 205: Get an Alpha Physique
Chapter 206: Constrain Work to 9 to 5pm
Chapter 207: Play in Love, Health & Social
Chapter 201:
Live Same Night Lay Course

The next key is going to be internalizing the models presented in this book which is done with a combination of knowledge and experience which is gained in our live course. I would suggest registering for the live event now and it will cost you $2,000. We run courses in every major metrolitan city in the United States.

i. Social bravery

Social anxiety is a real issue that most people deal with in some capacity. Alpha University, through beliefs, knowledge, capabilities, and experience, cures you of social anxiety once and for all. This means peak confidence for the rest of your life in personal and professional settings. Social bravery is definitely alpha.

ii. Beta girlfriend/wife

Whether you are looking for same night lays, a girlfriend or a wife, you are going to need to start the process beginning with selection. During the course we go through the selection process with our students one by one and build a list of beta females. We aid our students in shaping their initial message and ultimately transition this into a relationship including face to face meetings and sex.

iii. Head start on career

Building out a career is a challenge. It requires strong grades from target schools. Not everyone went to Harvard or Berkeley and even some of those that did are not successful in doing so. All of our students that go through Alpha University receive an internship working with Alpha University. This gets your foot in the door and experience on your resume.

iv. An alpha physique

If you have an ectomorph or endomorph body type, this portion of the course is crucial. We form a diet with each one of our students in order to get them to the target range of body types which is between mectomorph and mesomorph.

Coaching:
Our education process takes each major topic and goes through the flow of how to learn and correspondingly how to teach:
1. Beliefs
2. Knowledge
3. Goals
4. Capabilities
5. Experience
a. Double Loop Learning (What went well? What would you change?)

For each course, you will go through the following:
1. Designing the ideal girl & relationship (build your profile in writing)
2. Goals for the night (opens, isolate, number, pull, same night lay, relationship)
3. In field (application of methodologies)
4. Debrief after night (Double-loop learning)
a. What went well?
b. What would you change?
c. Sticking points in the relationship process?

Our course is not cheap. We priced it at the market for a pickup course which runs $2,000. The course runs Friday, Saturday and Sunday every week of the month.

To register for the course, you can go to www.UniversityAlpha.com and make a payment via PayPal on the Prices & Plans page. Once you make a payment you will receive an email in the next day coordinating the schedule with you.

If you have any questions or to comment how awesome the book is, please send me an email at:

mike.herlache@universityalpha.com

 

Chapter 202: Get Social

Open everyone. Vibe. Stay in touch. Invite out to social gatherings/get invited. Attend.

 

Chapter 203:
Get Beta Girlfriend/Wife

Now that you have read through the How to Be an Alpha Male book, you are ready to formally go through the course and obtain:

 

Chapter 204:
Get a Career

Now that you have read through the How to Be an Alpha Male book, you are ready to formally go through the course and obtain:
Chapter 205:
Get an Alpha Physique

Now that you have read through the How to Be an Alpha Male book, you are ready to formally go through the course and obtain:

 

Chapter 206:
Constrain Work to 9am to 5pm

Now that you have read through the How to Be an Alpha Male book, you are ready to formally go through the course and obtain:

 

Chapter 207:
Play in Love, Health & Social

Now that you have read through the How to Be an Alpha Male book, you are ready to formally go through the course and obtain:

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Time: 8:00 am - 5:00 pm

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